A growing number of European Xerox channel partners are designing and marketing custom apps, enabling workplace productivity and accelerating digital transformation by turning multifunctional printers into genuine workplace assistants.

Bringing relevance and value to their clients, channel partners can now further boost recurring post-sale revenue through a new e-commerce model that creates a global marketplace and provides a vehicle for them to sell their own apps worldwide. In addition, partners can use software templates to build simple apps and solve everyday problems for their clients regardless of their app developer skills.

To foster this innovative business model, Xerox will host its second European Personalised Application Builder (PAB) Forum 7th-8th Nov at the Xerox Innovation Centre in the UK. The collaborative format will cover topics such as:

·        Transformation: A partner’s evolutionary path from printer reseller to workplace productivity expert

·        Innovation: Tips on how to unleash innovation within an organisation

·        Market Insights and New Offerings: Xerox’s updates on the app landscape, as well as new e-commerce capabilities making it easier for all to browse, deploy and purchase apps

Bertrand Cerisier, Vice President, Global Marketing, Technology & Services Offerings, Xerox said, “Xerox’s technology platform allows partners to up-level conversations with clients, increase their relevance while opening up incremental revenue streams. The opportunities for our partners are boundless and we’re now making it even easier for them to market these apps.  We’re here to support them all the way.”

For more information about the Xerox PAB program visit this link.