Why converged contact is the future of business

The rationale for converged contact is difficult to dismiss as businesses strive to adopt new technologies as part of a larger digital transformation journey. Many pre-COVID business plans and strategies did not always consider the importance of converged contact and how this new generation of communication accelerates capabilities.

The idea of converged contact is that it provides customers with future-proof solutions. It transforms communication by bringing together network access, productivity tools, CRMs, and contact centre functionality all under one roof. It allows businesses to use multiple communication services and applications without having to manage different vendors individually.

Business telecoms providers that offer bespoke telephony solutions that work just how you need it, take away the stress, and help companies to reduce unnecessary costs.

Duncan Ward, Chief Executive Officer at Enreach UK said, “We have been supporting SME business across the UK with converged contact solutions. From cloud services to broadband and everything in between, Enreach products and services have all been integrated seamlessly into one super easy user-controlled platform accessible from anywhere.

“We found customers lacked functionality and stability when it came to communication solutions. Businesses didn’t have confidence in their communication strategy which meant their business was facing performance challenges.”

Around one in seven working adults (14%) worked from home exclusively between 27 April and 8 May 2022, while nearly a quarter (24%) both worked from home and travelled to work.

The distinction between fixed and flexible communications is becoming hazier because of the expanding need for agility, the rise of flexible and remote working arrangements, and the increased use of non-traditional environments for ways of working.

For small and medium-sized businesses (SMEs), where the goal is to be able to achieve more with less, this was especially true. To level the playing field with rivals big and small, they must constantly look for ways to increase margins and boost company agility.

SMEs may be able to boost worker productivity and keep their attention on providing excellent customer service by establishing more seamless customer communications

Businesses can develop efficiencies that maximise the total ROI of their telephony investment by introducing services that achieve a better work-life flow and using the technology on their terms.

Converged solutions are the future of business communications. The benefits of bringing together everyday communication, in turn, transforming work, collaboration, and connectivity, is extremely important for SMEs.

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