Westcoast has announced a new partnership with Primo, an educational tech company. 

Since 2013, Primo Toys has been on a mission to help children between 3 and 6 realise their full creative potential. Its learning toys introduce STEM skills such as coding, engineering, and mathematics to early years pupils, without the use of screens. Primo Toys’ first product, Cubetto – which is used in classrooms and homes in more than 100 countries, is now available through Westcoast.

John Galpin, Head of Marketing & Sales said, “we’re delighted to have partnered with Westcoast. As one of the UK’s largest and best distributors, they’re in a great position to help us help children across the country fulfill their potential.”

Ashley Watts, Accessories Commercial Director at Westcoast added, “it’s brilliant to be working alongside one of the most innovative educational technology manufacturers out there. This is the start of an exciting new chapter for Westcoast and our resellers.”