Independent board and paper stockist, Warren has created a new range of items for Christmas - a personalised desk calendar, a wall planner and gift labels for its customers.
Around a third of the A5 desk calendars have been personalised with customers’ names inserted into the image. The remaining calendars were also personalised with ‘Warren’ inserted into the image, adding a further unique touch for Warren’s customers to appreciate. In total some 1,500 calendars have been printed, with the aim being to demonstrate the fantastic print qualities of the products used.
The front cover of the A5 desktop tent card calendar was printed on an Indigo 12000 digital offset press using Variable data software for personalisation. The calendar base was printed on a Heidelberg Speedmaster XL106-4.
John Turner, Warren’s Commercial Director said, “who doesn’t like receiving a gift at Christmas? We produced the very same calendar a couple of years ago and we received so many calls asking if we were giving out calendars again, we felt we had to make sure they made a return for 2019! Not only are they a handy size to keep on a desk all year round but having images personalised with the customers’ name makes them a bit quirky too. Alongside the desk calendars our army of elves are also armed with wall planners and Christmas gift labels.”
Again, back due to popular demand Warren’s A2 year planners which have been printed on a Heidelberg Speedmaster 74 eight Colour, using Fuji Superia ZP Thermal Plates.
The Christmas gift label is produced using a kiss-cut process on a self-adhesive laminate. Sharp cutters, in the shape of the required label are used to cut almost through the top layer of material. If the cutter penetrates, the silicon layer of the backing sheet problems will then be encountered when trying to remove the label from the backing sheet, so it is very important that this process is undertaken with a high degree of accuracy.
The machine used to create the labels was a rotary die-cutting machine and in addition to being able to kiss-cut it can die-cut (cut all the way through the material) and waste strip material that is not self-adhesive. The construction of the machine and dies mean that it is impossible to overcut the material and the digital registration system on the machine ensures perfect register ever time.
The machine is sheet fed (like a printing press) allowing kiss-cutting to be done on sheets before or after printing in a maximum sheet size of 450 x 700 mm. Many printers prefer to kiss-cut after printing particularly when using wet inks as the suction between the ink and the label can pull the labels off the backing sheet during printing.
