VOW Wholesale’s Whiteout and Heatwave incentive programme is back for its 21st birthday. Dealers have until 31st July to register for the incentive, which aims to boosts the sales of sponsoring manufacturers.

A trip to the Austrian Alpine ski resort of Saalbach-Hinterglemm for Whiteout or the French Riviera playground of Monaco for Heatwave are the big prizes in this year’s incentive, which is open to all UK dealers who are members of the VOW Venture enhanced partner accreditation programme.

Helen Wade, VOW Wholesale Marketing Director said, “we’re buzzing with pride at the continued success of Heatwave and Whiteout after so many years. We plan to mark the 21st anniversary in style – so we’d urge VOW Venture members to get registering so they don’t miss out on the chance to go on these fantastic trips. Last time the manufacturing brands that took part saw sales increases of up to 30 per cent amongst participating dealers – that’s remarkable considering their overall sales were declining by an average of 2.5 per cent year-on-year. There’s no doubt that this incentive continues to go from strength to strength, with plenty more incremental sales to be driven this time around.”

Each dealer who registers will receive a monthly target spend on products supplied by VOW Wholesale and manufactured by sponsoring brands that include 3M, Acco, Bic, Brother, ExaClair, Fellowes, Durable, Sinclairs, Henkel, Alba, Dahle, Muggi, Schneider, Pukka, Nestle, Essity (Tork) and all VOW’s exclusive brands. Dealers earn a point for every £1 they spend over the target, and the 38 entrants for Whiteout and Heatwave with the most points at close of business on Christmas Eve will be packing their bags for their chosen trip.