• VOW Green Light 2018 moves to one day event

        • With the VOW Green Light expo now in its 6th year, this key event for the dealer channel is shaking things up this year, following feedback from a number of customers (from those who do and don’t normally attend).

          Previously a two-day event with a Gala Dinner in between, Green Light 2018 will offer a single packed day, with presentations, discussion groups, seminars, product demonstrations and an exhibition that will include many of the new products for 2019. The investment previously made in celebrity speakers and entertainers will instead be made in a series of business speakers with a proven track record in delivering sales success.

          Adrian Butler, VOW’s MD said, “the industry is in a very different place to where it was when Green Light was created. Our industry, the market and buyer behaviour are all changing, and the supply chain has to work together in different ways to support this.

          “We estimate that there are around 6,000 dealer sales people in the UK, along with dealer principals who continue to look after key accounts. These are the people who provide the interface between the products and services and the people who actually buy them. When you think about it, they are responsible for the most important relationships of all, yet the opportunities for sales people to meet with suppliers are few and far between.

          “Green Light will bring our key partners in the supplier and dealer communities together and will address the challenge of how we shape the future of our channel, with a new focus and relevance.

          “Dealers have told us that the costs and time involved in being away overnight does influence their decision whether to attend, as well as whether to bring colleagues. By focusing on the business and getting everything into one day, that obstacle has been taken away. Now we have a format that works for them and an agenda that will deliver valuable content, tips and tools that they can take away and put into practice the next day. We’re not trying to motivate them, they’re already motivated, but we do want to highlight opportunities, inform them and deliver skills that they can translate into the sales that benefit us all.”

          The VOW Venture Awards, traditionally presented at the Green Light Dinner, will be announced during December and delivered to winners individually by members of the VOW Senior Management Team.

          The VOW Green Light Event will take place from 10am to 4pm on Thursday 6th December 2018 at the Hilton Birmingham Metropole Hotel. Bookings are looking strong and VOW anticipate over 600 resellers and 70 suppliers will attend, making it the biggest Green Light yet. 

          For those who haven’t booked yet, more information and online registration can be found at www.greenlightevent.com.

          For delegates who would like to stay and make use of the hotel’s facilities, VOW advise that the best room rates are available from the hotel itself, but delegates are advised to compare with a website such as hotels.com, booking.com or expedia.com.

          For further information, please contact David Langdown at Focus7 International on 07495 023068 (email david@focus7int.com) or Helen Wade at VOW on 07770 303804 (email helen.wade@vowwholesale.co.uk).

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • VOW issues statement regarding product supply

          VOW issues statement regarding product supply

          Wednesday 9th Jun 2021
          VOW Wholesale has issued an important update regarding factors impacting the supply of a limited number of products and the actions being taken to counteract the supply delays currently being experienced: The challenges surrounding the import of pro...Read More...
          New Business Development Director for VOW Wholesale

          New Business Development Director for VOW Wholesale

          Thursday 3rd Jun 2021
          New Business Development Director for VOW Wholesale VOW Wholesale are excited to announce the appointment of Debbie Nice in the new role of Business Development Director as part of their commitment to focus towards new growth categories, ranges, and...Read More...
          BOSS Business Supplies Charity Day to go ahead

          BOSS Business Supplies Charity Day to go ahead

          Friday 30th Apr 2021
          This year’s annual BOSS Business Supplies Charity Day is being held on 15th September at Belton Woods Hotel, Grantham, the same date, and venue as the BOSS AGM, which will take place at the beginning of the day. The Charity Day offer...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue