Trade fair activities more important than ever

Messe Frankfurt is looking ahead to the coming financial year 2022 with cautious optimism. While some 150 trade fairs and exhibitions were held around the world under the Messe Frankfurt banner before the pandemic, provisional figures for the current financial year 2021 indicate less than half this figure.

After being forced to put the brakes on, or, at best, to remain in second gear, for almost two years, Messe Frankfurt wants to get started again in the new year.

Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt said, “We are registering a very strong desire on the part of our customers to participate in our trade fairs, even though the situation remains volatile and there is much uncertainty in the sectors. The physical trade fair business model is alive and well – with a complexity and diversity that is only found in face-to-face interaction. The trade fairs that have taken place in recent months under tried and tested safety and hygiene standards have all pointed to a high level of intensity and customer satisfaction.

Detlef Braun, Member of the Executive Board of Messe Frankfurt said, “when developing our trade fair platforms, we see it as our job to fuse the improved information provided digitally with the live experience of a trade fair event. Our customers will find many elements on our digital platforms that they are used to finding at our analogue events. This increases the international reach both for exhibiting companies and for retail buyers, allowing them to forge new contacts and facilitating knowledge transfer across borders and regardless of travel restrictions.

“More than 500 events are planned for the financial year 2022, including many flagship events at our Frankfurt base such as Ambiente, Light + Building and IFFA. We are optimistic that participants will be able to travel to Germany from almost any country in the world without being subject to quarantine.”

With around 30 new events currently scheduled to make their debut between now and 2025, Messe Frankfurt is continuing to invest within Germany and worldwide. On behalf of the Federal Ministry of Economics, the company is also organising joint German activities at selected international events. More than 20 German pavilions will be set up in the coming year. In addition, Messe Frankfurt will be playing host to new guest events at its Frankfurt base in 2022, including Chemspec Europe, Enlit Europe and Parcel & Post Expo.

Wolfgang added, “We are concentrating on our strengths and, even in these challenging times, are continuing to invest in our portfolio around the world, in our

Frankfurt base and in our workforce. This also includes the excellent training we give to young people. However, the future development of our business will, of course, depend on the progress of vaccinations around the world, on the attendant relaxation of travel restrictions, the resumption of business travel and the desire to be globally active again.”

Topics
More News
9 hours ago
Antalis Packaging launches tailored box-making service
The new box-making service from Antalis looks to guarantees customers time-crucial, tailormade corrugated wrap or box orders delivered within three days.
9 hours ago
Aryaka launches Accelerate Global Partner Program
Aryaka, experts in fully managed SD-WAN and SASE, has launched its Accelerate Global Partner Program, which unifies the company’s partner-led go-to-market strategy under a comprehensive program for channel partners of all types worldwide.
11 hours ago
Remote working has unlocked tech-led growth
British businesses have used the disruption brought about by enforced remote working to invest in new digital technologies which have led to greater commercial growth.
1 day ago
Superstat dealers’ return to work campaigns go live
Superstat has launched a return-to-work marketing solution to help its dealers re-engage with customers and make the most of the return-to-work sales opportunities.
1 day ago
MPS Monitor integrates PaperCut data
MPS Monitor has announced the integration of PaperCut MF and Papercut NG print management data into its Analytics BI platform. The goal of this integration is to provide a feature-rich Business Intelligence and reporting environment to imaging dealers and Managed Print Services end customers who use the PaperCut MF and Papercut NG platforms for print management, job accounting, and secure printing.
1 day ago
Vectra acquires Siriux Security Technologies
Vectra AI, experts in AI-driven threat detection and response, has acquired Siriux Security Technologies, a provider of identity and software as a service (SaaS) posture management.
1 day ago
Keep It Local Campaign shortlisted for another industry award
Having been a Boss Awards Finalist in November, the Nemo Office Club Keep It Local campaign has now been shortlisted for the European Office Products Initiative of the Year Award.
2 days ago
Antalis adds new range of Coala films
Antalis has introduced a new range of Coala films to add style and privacy to any window or glass partitioning. Coala Windows Décor is a new range of self-adhesive decorative films that can be applied to all types of internal glass surfaces, windows, and glass partitions.
2 days ago
Avocor begins partnership with Miro
Interactive display and video conferencing company, Avocor, has announced its strategic partnership with Miro, the online platform accelerating innovation through visual collaboration, to explore the joint development of an optimised user experience on Avocor Devices.  
2 days ago
Integra celebrates 25 years
This year marks the 25th Anniversary of member-owned, non-profit making organisation, Integra Business Solutions Ltd. Since being founded in May 1997 through the merger of Instat and The National Dealer Alliance (NDA), Integra has worked in the industry to support independent dealers.

Login / Sign up