Trade fair activities more important than ever

Messe Frankfurt is looking ahead to the coming financial year 2022 with cautious optimism. While some 150 trade fairs and exhibitions were held around the world under the Messe Frankfurt banner before the pandemic, provisional figures for the current financial year 2021 indicate less than half this figure.

After being forced to put the brakes on, or, at best, to remain in second gear, for almost two years, Messe Frankfurt wants to get started again in the new year.

Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt said, “We are registering a very strong desire on the part of our customers to participate in our trade fairs, even though the situation remains volatile and there is much uncertainty in the sectors. The physical trade fair business model is alive and well – with a complexity and diversity that is only found in face-to-face interaction. The trade fairs that have taken place in recent months under tried and tested safety and hygiene standards have all pointed to a high level of intensity and customer satisfaction.

Detlef Braun, Member of the Executive Board of Messe Frankfurt said, “when developing our trade fair platforms, we see it as our job to fuse the improved information provided digitally with the live experience of a trade fair event. Our customers will find many elements on our digital platforms that they are used to finding at our analogue events. This increases the international reach both for exhibiting companies and for retail buyers, allowing them to forge new contacts and facilitating knowledge transfer across borders and regardless of travel restrictions.

“More than 500 events are planned for the financial year 2022, including many flagship events at our Frankfurt base such as Ambiente, Light + Building and IFFA. We are optimistic that participants will be able to travel to Germany from almost any country in the world without being subject to quarantine.”

With around 30 new events currently scheduled to make their debut between now and 2025, Messe Frankfurt is continuing to invest within Germany and worldwide. On behalf of the Federal Ministry of Economics, the company is also organising joint German activities at selected international events. More than 20 German pavilions will be set up in the coming year. In addition, Messe Frankfurt will be playing host to new guest events at its Frankfurt base in 2022, including Chemspec Europe, Enlit Europe and Parcel & Post Expo.

Wolfgang added, “We are concentrating on our strengths and, even in these challenging times, are continuing to invest in our portfolio around the world, in our

Frankfurt base and in our workforce. This also includes the excellent training we give to young people. However, the future development of our business will, of course, depend on the progress of vaccinations around the world, on the attendant relaxation of travel restrictions, the resumption of business travel and the desire to be globally active again.”

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