Toshiba Europe GmbH has announced the internal appointment of Nick Offin as the new Head of Sales, Marketing and Operations – Northern Europe, succeeding Neil Bramley as his 23-year tenure with the business draws to a close.
Nick Offin, previously Toshiba Information System’s Head of B2B Sales-Northern Europe, assumes his new responsibilities as Head of Sales, Marketing & Operations for Northern Europe effective from July 1st, in the lead up to which he worked closely to support Neil in his role during this time of transition. Having been selected to take on his new role following the roll-out of the dynaEdge DE-100, and companion Assisted Reality AR100 Viewer smart glasses, Nick will work to promote growth within the public, corporate and mid-market sectors with a focus on the industrial, healthcare and education industries. He’ll be working to continue to build Toshiba’s presence in these sectors across Northern Europe.
Prior to his five years at Toshiba, Nick held a variety of roles during his five years as General Manager for Dell’s Emerging Markets practice, preceded by ten years at Compaq Computer Ltd as Partner Sales Director.
Nick said, “over the past five years, expanding my remit beyond partner-driven activity to include a wide variety of market approaches has given me the chance to focus on the strategic growth of the business from a truly international level. I’m looking forward to continuing to support and nurture strong customer relationships across our key vertical sectors and steer the businesses’ marketing and sales efforts during a genuinely exciting time for us.”
Neil Bramley, outgoing SMB Director – Europe and B2B Client Solutions Business Unit Director Northern Europe, has worked for Toshiba for over 23 years and was responsible for the B2B PC and Solutions business in Northern Europe for both Partners and Clients across all Business Market Sectors, as well as SMB across Europe. Over the last two decades, his career at Toshiba included work with corporate, Public Sector, and SMB organisations as well as Channel Reseller and Distributor Partners and associated Business Management. Neil has chosen to leave the business to pursue some personal objectives outside of his professional role for a period of time.
Neil said, “my two decades at Toshiba have been the most fulfilling years of my professional life. I’m very proud of what my team and I have achieved during my time here and whilst it’ll be bittersweet to close this chapter of my career, I am excited about my plans and confident Nick Offin couldn’t be better suited to take the business forward. His wealth of experience within the technology industry alongside his expertise in strategic international expansion efforts will benefit the division greatly.”