• The business benefits delivered through CSR initiatives

        • Social responsibility has become an increasingly important factor for all businesses to consider. While it’s important that CSR initiatives should ultimately derive from a desire to do good, there are a number of additional business benefits of executing CSR programmes according to Y Soft Corporation.

          In the most recent report on corporate responsibility from KPMG, it was found that 92 per cent of the largest 250 companies in the world produce a CSR report. 

          Y Soft has four social responsibility programmes which are designed to inspire social good, transparency, and business conditions that enable companies to thrive in a competitive environment. These include Legislation, Watch Dogs, Civic Society and Digital Transformation and eGovernment. All four pillars play a role in helping communities across the globe but the Civic Society programme is specifically dedicated to charity. Through this pillar, employees are encouraged to make a company-funded donation to a charity (a non-profit/non-government organisation or natural person) of their choice individually or as a group.

          Ross Penman, Head of Global Delivery Management at Y Soft said, “CSR should be an important element of every company, not only to give back to society but also to showcase the company culture. This, in turn, creates an environment in which employees are better engaged and customer relationships are improved.

          “In our own organisation, we’ve noticed that if people are actively engaged in CSR related activities, they are also more engaged in their work, more loyal, and more productive. In addition, we believe our company culture attracts employees with a similar mindset. Similarly, we understand that it is important, not only for the employee but also for customers that the company they work with or buy from gives back to the community.

          “CSR activities should not be seen as a tool for gaining competitive advantage and organisations should instead see these as an opportunity to ensure they find the right people that fit with the company culture, as well as the right business partners while demonstrating corporate values. Giving back to those who need it most is one of the most rewarding experiences someone can do, so it’s vital that organisations do this, for causes that mean something to that business.”

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