• Tech Data partners with Citrus

        • Tech Data has introduced sponsored product search and targeted banner advertising to its online sales platform InTouch, in partnership with digital advertising system provider, Citrus. The enhancements to InTouch will allow Tech Data to provide a more personalised user experience for customers across its European footprint and improved visibility of return on investment for vendors’ digital marketing activities, enabled by Citrus’s advanced data analytics and machine learning capability.
           
          Resellers using InTouch will benefit from personalised search results, product suggestions and banner ads based on their buying behaviour and search history. Meanwhile vendors will be able to target advertising to specific customer groups, connecting resellers with new propositions at the moment they are searching for products and making purchasing decisions. Vendors will manage their own sponsored search advertising with a fully automated, cloud-based, self-service process that will enable greater transparency and agility.
           
          Andy Gass, Senior Vice President, Digital and UK & Ireland, at Tech Data said, “with these updates to InTouch, we are making a best-in-class e-commerce platform even better for partners and vendors alike. Supported by Citrus’s cutting-edge digital advertising system, we can more effectively connect resellers to margin-making opportunities and new value propositions, making it easier for them to make the right purchasing decisions in less time. For our vendors, we can now provide more granular analytics and richer insight on user behaviour, helping them to choose digital marketing activities that deliver clear return on investment. All this ultimately means that Tech Data is better positioned to accelerate the growth and transformation of our channel partners’ businesses, which is fundamental to our role as a trusted advisor for the IT channel.”
           
          The InTouch digital advertising enhancements are now live in the UK, France, Germany and Belgium and will be rolled out across Europe in the coming quarter.

          InTouch is Tech Data’s web-based sales platform in Europe, enabling partners to access thousands of products, solutions and services from the distributor’s end-to-end portfolio. The site is visited by an average of 60,000 partner users per day, and each year, it handles more than five million purchases. 

          Brad Moran, CEO at Citrus said, “we are proud that an industry leader like Tech Data is launching our technology across Europe. We look forward to our platform not only enhancing and personalising Tech Data customers’ online shopping experiences but also delivering to their vendors a very targeted and measurable digital advertising system.”
           
          Andy added, “since its launch nearly 20 years ago, InTouch has established itself as Tech Data’s core strategic e-commerce platform for connecting our vendors’ solutions with Tech Data partners across the region. Now, in partnership with Citrus, we are moving to better leverage the phenomenal volume of data that these interactions produce, continuing InTouch’s evolution as the channel’s online sales platform of choice.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Tech Data Cisco team get moving for MIND charity

          Tech Data Cisco team get moving for MIND charity

          Tuesday 8th Jun 2021
          Every year, Tech Data flies the top-performing Cisco partners from its ACES community to San Jose for a special briefing session at the vendor’s HQ. As that was not possible this year, the team came up with a novel way to bring the ACES communi...Read More...
          Konftel unveils latest innovations

          Konftel unveils latest innovations

          Tuesday 8th Jun 2021
          Two new video conferencing solutions have been launched by Konftel, the C2070 and C5070 alongside the Konftel 70 speakerphone. The new Konftel 70 speakerphone blends audio quality with a stylish design. It’s an ideal video meeting co...Read More...
          Antalis teams up with Dynamic

          Antalis teams up with Dynamic

          Monday 7th Jun 2021
          Dynamic Office Solutions has teamed up with Antalis to provide a new office interiors solution. Antalis has formed a strategic alliance with Dynamic that will see it offering customers the best-selling seating options in the Dynamic stable. David O...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue