Superstat’s new managed Social Media Programme has been launched to give its dealers the benefits of social media without the headache of having to dream up high quality content themselves.
The service has 2 tiers. First a dealer can access a social media resource pack containing posts, graphics, blogs for them to use on social media, or they can outsource this to Superstat where everything is done for them.
Karly Haley, Marketing Director said, “social media marketing can be a drain on resources if you don’t use it correctly, it is all about what you post, not how often you post. Creating quality content is a time-consuming skill that if dealers are not careful can distract from valuable selling time. Dealers are selling office supplies to people at work and we have to remember that and keep it all in perspective. I get worried when I hear of dealers taking on graduates to ‘do their social media’ because it isn’t a resource that dealers need, our service gives them the benefit of social media without having to even think about it.”
Superstat’s social media programme ties in with its Insight email marketing and CRM solution and by working closely with brand owners they have developed an all-encompassing digital solution designed to engage with the business consumer.