• Superstat hosts key supplier meeting

        • Superstat hosted an online meeting for its key suppliers, manufacturers and brand owners on 4th August to update them on its plans for the future.

          62 suppliers attended the meeting that explained the changes at Superstat over the last few months as well as the opportunities for sales and marketing into 2021.

          Managing Director Alex Dunn opened the webinar with an online poll that asked “Is your main priority sales growth” to which 89 per cent replied yes.

          Alex went on to talk about the group’s new wholesale partnership with Exertis Supplies and the opportunities that brings to the dealer and supplier community.

          Superstat’s Marketing Director Karly Haley explained her team’s plans for the 2021 catalogue and digital marketing programme and told suppliers that ‘there has never been a more important time support your brands’ and that her team were committed to promoting its partner brands in the group’s marketing. She highlighted that more focus will be given to areas with potential for growth including ergonomics, tech, furniture, health and safety, cleaning and COVID protection.

          Alex Dunn said, “it was an absolute pleasure to see so many new and familiar faces on the screen that had taken time out of their day to hear our plans. It shows the commitment that our partners have to the group and we thank each and every one of them for that.”

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