Superstat has released results from a recent consumer survey that highlights the success of the group’s managed email marketing service. 

The service, now in its third year, gives Superstat dealers a fully managed email marketing solution that is delivered directly to their customers without the dealer having to do anything.

Completed by 394 end customers, the survey is part of an on-going process to measure the effectiveness of the emails and gauge customer engagement. In regard 51 per cent of recipients saying they are ‘very likely’ to click onto a product and a further 39 per cent saying they ‘sometimes’ click through. 

Karly Haley, Marketing Director at Superstat said, “end customer feedback is really important to us. It doesn’t really matter what anyone thinks other than the end consumer. It isn’t for us to dictate how many emails a customer should receive, or how engaging they are so this kind of research drives our campaigns.”

The email marketing programme is supported by the group’s INSight CRM system which allows sales people to identify opportunities and report to leads.

Kyle Spellman, Superstat’s Business Development Manager said, “although a CRM system is a big change in culture for some businesses, if people can get their heads around it and commit to it, it shows straight away on the bottom line. It depends what a dealer wants, if they are hungry to grow and want to increase margin then CRM is the way to go. My team gives the support they need to get going and with the marketing working in the back ground generating opportunities it’s a win win.”