• STAEDTLER UK named a 2019 business superbrand

        • Superbrands has revealed that STAEDTLER (UK) Ltd has been awarded Business Superbrands status for 2019. 

          The Business Superbrands survey has been tracking the perception of a wide range of business brands in the UK since 2001. This year’s survey evaluated just shy of 1,600 brands across 63 categories from ‘Accountancy & Business Services’ to ‘Waste Management & Recycling’. Only the most highly-regarded brands from each category are awarded Superbrand status.

          The research process was managed by The Centre for Brand Analysis (TCBA) in partnership with Dynata, one of the world’s leading data research companies. It follows a voting process involving 2,500 UK business professionals, supplemented by an expert council comprising 24 senior business-to-business marketing leaders.

          All voters were asked to judge brands against the three core factors inherent in a Superbrand: quality, reliability, and distinction. Additionally, brand perception and voting by individuals is also influenced by a range of both short and long-term factors, from the brand’s current profile to its latest marketing activities and new product and service developments, giving a holistic picture of how brands are currently perceived.

          Natalie O’Rourke-Jones, Marketing Manager at STAEDTLER (UK) Ltd said, “we are delighted to have achieved ‘Superbrands’ status for the third year running and welcome the positive impact this independent endorsement will have on our business. The judging criteria of quality, reliability, and distinction perfectly reflect the core values upon which our reputation is based.” 

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Premier Stationery adds to Premto range

          Premier Stationery adds to Premto range

          Thursday 10th Jun 2021
          Premier Stationery has recently extended its Premto range with a selection of storage solutions in an array of pastel and bright colours.   The range includes a variety of storage baskets that are suitable for the office and home including...Read More...
          Railex and Modena launch a new range of  premium notebooks

          Railex and Modena launch a new range of premium notebooks

          Friday 16th Apr 2021
          Filing, storage and stationery specialist, Railex, is partnering with Modena to bring a new range of notebooks to market. Each journal is fastened with a change from standard notebooks – a horizontal, colour-coordinated, flat elastic – c...Read More...
          STAEDTLER UK celebrates 120 years of Noris brand

          STAEDTLER UK celebrates 120 years of Noris brand

          Tuesday 30th Mar 2021
          Today, on National Pencil Day (30th March), STAEDTLER UK will launch its anniversary campaign to celebrate 120 years of the company’s Noris brand. ‘The ONE Noris – 120 years of creativity’ is a campaign that will honour t...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue