Today, on National Pencil Day (30th March), STAEDTLER UK will launch its anniversary campaign to celebrate 120 years of the company’s Noris brand. ‘The ONE Noris – 120 years of creativity’ is a campaign that will honour the Noris brand and products including the yellow and black striped Noris pencil which is widely used in schools across the UK and known across the world.
The campaign will include digital marketing activities to generate excitement online whilst also offering retailers a suite of online and in-store campaign assets to help them celebrate the Noris brand with their customers. Beginning in April, campaign elements will be made available via the STAEDTLER online ordering app throughout the year.
In addition, STAEDTLER is introducing a limited edition Noris pencil set and POS display in the iconic pencil design. The new counter display is based on the look of the classic pencil and has space for 576 Noris pencils in different degrees of hardness. The banderole at the top of the stand-up display is easy to remove making it a reusable display. STAEDTLER is also offering retailers promotional POS materials including ceiling hangers and Noris birthday-themed headers and side panels for floor standing display units.
The Noris birthday set from STAEDTLER is a bonus pack that complements the classic pencil and includes a brand new Noris sharpener in a matching yellow and black design. Thanks to its handy format and practical ratchet function, the sharpener is also suitable for left-handers. It also stops automatically when the pencil has been fully sharpened.
Philip Wesolowski, Managing Director at STAEDTLER UK said, "anyone today who hears the word ‘pencil’ and thinks of yellow and black stripes has our Noris brand in mind. We are extremely proud of our well-established reputation of providing high-quality Noris pencils that are used by schoolchildren across the UK and look forward to celebrating Noris with our customers this year.”
In this birthday year, STAEDTLER is celebrating its Noris school range, which, as well as graphite pencils, includes coloured pencils, fibre-tip pens, paints, crayons, compasses and accessories.