STAEDTLER has unveiled an outdoor advertising campaign to support its product range during the crucial BTS (Back to School) period. Over 700 outdoor sites, both digital and static, will carry the campaign across the UK during the weeks leading up to the new school year.
With the strapline ‘Draw your future, earn your stripes’, the creative treatment features a series of school pupils imagining and drawing their dream job, using the iconic yellow and black striped Noris pencil to envision their future. Featuring real schoolchildren from secondary schools around STAEDTLER’s Pencoed headquarters, the children’s dream jobs range from astronaut, judge and explorer through to chemist, chef and doctor.
The six sheet posters will appear at sites carefully chosen for their proximity to a STAEDTLER stockist and are expected to reach over 25 million adults, a third of whom have children in the target age group. Over the campaign period, it is anticipated each person will view the posters an average of 7.7 times.
To extend and boost the campaign in-store, STAEDTLER is offering freestanding display units, available free of charge. Designed to continue the outdoor theme, the units feature the Noris pencil prominently on the same bright yellow background. The displays will be stocked either with STAEDTLER’s recommended mix of best-selling BTS lines or with a selection of products specified by the customer.
Finally, new for BTS 2018 is a specially created series of Noris stationery sets, further supported by a free consumer prize draw every month to win a Samsung Tablet and Noris product bundles.