• STAEDTLER launches 2019 BTS range

        • STAEDTLER’s Back to School range for 2019 comprises exciting new product innovations alongside educational classics such as the Noris school pencil, Mars plastic eraser, colouring pencils, and pigment liners.

          New for 2019 is an extended Pastel Line collection to take advantage of the massive demand for all things pastel which currently shows no signs of abating. Attractively presented in colour co-ordinated packaging, the range comprises blacklead and coloured pencils, rulers and erasers in four subtle pastel shades and white plus, for the first time, triplus and Textsurfer highlighters in pastel colours. Also on offer for the BTS period, is a complete pastel-themed stationery set comprising all key products. 

          Natalie O'Rourke-Jones, STAEDTLER’s Interim Marketing Manager said, “with around 9 million children going back to school and college this Autumn, there are excellent opportunities to take advantage of this lucrative seasonal peak. Do remember a reputable brand is a promise of superior quality. STAEDTLER has a head start here as many of today's parents will have learned to write with the classic yellow and black striped Noris school pencil.”

          STAEDTLER’s new Comic range is a high-impact collection of basic school stationery designed to motivate children to embrace writing and drawing. The vibrant range uses brightly coloured, comic-style graphics to add fun to stock BTS items. For maximum impact in-store, an eye-catching counter-top display unit featuring the same graphics is available free of charge when the recommended stock order is placed.

          Also new for 2019 is Design Journey, a complete range of art materials for all drawing, sketching, colouring and lettering tasks. In inspirational packaging to encourage budding artists to experiment and try new techniques, the products feature authentic application images to motivate students to begin or continue their artistic journey.

          To encourage store visits and attract attention in-store, STAEDTLER is providing colourful point-of-sale material including window stickers, posters, and wobblers, in addition to dedicated counter-top and freestanding display units.

          STAEDTLER’s annual advertising campaign to support its BTS range is taking an intriguing new angle for 2019. Details of the campaign are being kept firmly under wraps but the company promises a quirky, thought-provoking and high-impact approach, highlighting a number of current issues and resonating with the brand’s core values.

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Office Club member chosen for Small Business Saturday count down

          Office Club member chosen for Small Business Saturday count down

          Friday 3rd Sep 2021
          Stationery Supplies based in Marple and Wilmslow, Cheshire has been chosen as one of 100 small businesses from across the UK to mark the official count down to this year’s Small Business Saturday UK. Stationery Supplie...Read More...
          Pentel appoints new Territory Manager

          Pentel appoints new Territory Manager

          Thursday 2nd Sep 2021
          Pentel has appointed Paul Smith to manage its sales territory in the south and west of England and Wales, to replace Richard Smith who has left the company after a long career with Pentel. Paul has extensive experience in the writing instruments ind...Read More...
          Pentel raises £1.5 million for Breast Cancer Now

          Pentel raises £1.5 million for Breast Cancer Now

          Thursday 15th Jul 2021
          Pentel has reached another significant milestone in its support for Breast Cancer Now raising £1.5 million for the charity. This huge sum has been achieved by selling more than 6.8 million pens.   Pentel became a corporate partner fo...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue