• Spicers reveals new interactive 2020 catalogue

        • Spicers has reviewed the way it takes products to market in 2020 by offering a new marketing approach to bridge the gap between print and digital. To this end, Spicers has launched the new 2020 catalogue with features that will help dealers optimise sales opportunities and better support their customers.

          Designed for improved user experience, the interactive catalogue brings products to life through engaging video content and extended product information 

          The catalogue includes a range of over 1300 new products and, to complement the catalogue offering, and to help drives sales of these products, a new digital catalogue has also been launched; a dynamic tool that takes orders live through a built-in basket. In addition, a new app, Scan2C, has been launched which allows customers to scan QR codes to bring pages to life using video content. 

          Encompassing new product ranges including environment, health & wellbeing, modern office and tech trends, and market-leading innovations, the catalogue gives dealers access to the breadth of products they need to meet the changing needs of today’s modern customer.

          What can you expect to see?

          • A dedicated environmental section
          • Product information panels
          • Hero products with QR code feature
          • QR codes to enable playback of videos
          • Enhanced information such as delivery lead times
          • Product endorsements
          • New section intro pages

          Scanned using a QR reader that can be downloaded to any smartphone, the QR codes (on selected products) will launch a supplier video featuring enhanced product information bringing products to life. To support this function, Spicers has created a new app, SCAN2C, free for dealers and their customers to download which will deliver information directly to a mobile device. 

          To accompany the catalogue, Spicers has relaunched its digital catalogue with some new enhancements designed to generate more sales conversations and increase customer satisfaction.

          To help dealers with the sales process around the new catalogue, Spicers has designed a full support pack with access to:

          • Support pack and end-user campaign: to help launch the new catalogue, introduce the digital catalogue, highlight new products and encourage customers to explore news sections of the catalogue
          • A video for guidance on how to use the new SCAN2C app - Watch the video here
          • Integrated marketing materials: a full suite of collateral including emails, PDFs, web banners, social media posts and multimedia.

          Darren Renshaw, Sales Director at Spicers said, “we want to help dealers gain a competitive edge in this changing market and look to future-proof the industry to ensure success.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • VOW issues statement regarding product supply

          VOW issues statement regarding product supply

          Wednesday 9th Jun 2021
          VOW Wholesale has issued an important update regarding factors impacting the supply of a limited number of products and the actions being taken to counteract the supply delays currently being experienced: The challenges surrounding the import of pro...Read More...
          New Business Development Director for VOW Wholesale

          New Business Development Director for VOW Wholesale

          Thursday 3rd Jun 2021
          New Business Development Director for VOW Wholesale VOW Wholesale are excited to announce the appointment of Debbie Nice in the new role of Business Development Director as part of their commitment to focus towards new growth categories, ranges, and...Read More...
          BOSS Business Supplies Charity Day to go ahead

          BOSS Business Supplies Charity Day to go ahead

          Friday 30th Apr 2021
          This year’s annual BOSS Business Supplies Charity Day is being held on 15th September at Belton Woods Hotel, Grantham, the same date, and venue as the BOSS AGM, which will take place at the beginning of the day. The Charity Day offer...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue