• Spicers helps drive dealer sales with field marketing team

        • Spicers’ field marketing team has been helping dealers drive sales and add value to business. The team work up and down the country with dealers to help grow sales and develop marketing plans through training and education.

          Recently, Spicers has been working with a vast number of dealers including Jim Barlows Stationers, Aston & James and Skye Direct to help drive sales. Office products dealer, Skye Direct saw an instant uplift in its sales following field marketing training.

          Rebecca Stallard, Marketing Director at Spicers said, “the aim of the field marketing team is to provide training and education for our dealers which can include product training, sales blitz days as well as support with Campaign Click campaigns and planning.”

          Andy Barlow, Managing Director at Jim Barlow Stationers said, “the aim of the training was to give my team the knowledge and confidence to sell a wider range of products to our customers. The activity with the Spicers field marketing team is adding real value to our business. We did over 100 deals on the product we received training about. Thank you, Spicers.”

          Rebecca added, “the main objective of our day with Skye Direct was to increase spend from current customers. Product training was given on a number of our key partner brands and Skye saw an instant result with an increase in sales of 6.9 per cent.”

          The Spicers field marketing team also help dealers plan their marketing and communication strategies.

          Michelle Aston, Marketing Manager at Aston and James said, “we had a really productive session. The team was knowledgeable about the products, benefits and the target audience which is useful for us to target our marketing to specific customers.

          “The offer of help to plan for Q1 campaigns and key products was really appreciated. We were also shown how to schedule campaigns in Campaign Click which was a bonus.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • BOSS Business Supplies Charity Day to go ahead

          BOSS Business Supplies Charity Day to go ahead

          Friday 30th Apr 2021
          This year’s annual BOSS Business Supplies Charity Day is being held on 15th September at Belton Woods Hotel, Grantham, the same date, and venue as the BOSS AGM, which will take place at the beginning of the day. The Charity Day offer...Read More...
          Dedicated VOW Account Management Team for Office Friendly members

          Dedicated VOW Account Management Team for Office Friendly members

          Monday 26th Apr 2021
          VOW Wholesale and Office Friendly have announced a new and exclusive dedicated VOW Account Management Team due to be introduced over the next month. Officially launching on 1st May this team will work closely alongside the Office Friendly Business De...Read More...
          Ocean Media Group encourages consumers to #shopstationery

          Ocean Media Group encourages consumers to #shopstationery

          Friday 9th Apr 2021
          Ocean Media Group is using its stationery brands to spearhead a campaign encouraging consumers to support the high street and independent retailers, as non-essential retail reopens on 12th April in England. Stationery and gift retailers were forced ...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue