Spicers has invested in appointing two new Marketing Account Managers who will be tasked with working directly with Spicers, supporting dealers to help drive their sales growth.
The newly appointed Marketing Account Managers Annie Dempsey and Lee Diggens join an existing team of 30 office-based marketers. They will focus on spending time face-to-face with dealers to help them grow. This will include visiting Alliance Dealers at their premises and hosting regular marketing sessions for Brilliant Partners at each of Spicers' Regional Distribution Centres.
Jeff Whiteway, Group CEO said, "with the need to deliver greater benefit to our dealers and their end consumers, it is essential that all elements of the supply chain work collaboratively to deliver value for each of the stakeholders. We truly believe the appointment of these marketing specialists will help our customers achieve a much greater return on their investment. In turn, this will help drive sales for the dealer, Spicers and our vendor partners."
The appointment of these individuals will enhance the impact of Spicers' existing marketing support service for dealers. Spicers already prides itself on having a proven range of marketing support services, designed to target new business, retention and growth. This is coupled with product marketing tools designed to achieve the greatest return by promoting products and brands to consumers with maximum impact.
Jeff added, "rather than recruiting from within the office products sector, these marketing specialists have been selected based on their experience in the full marketing mix. They are undergoing a thorough induction process to match their undoubted marketing skills with a comprehensive knowledge of the business supplies market, across the ever widening product sectors. With meetings and presentations already planned for later in the year, this is a very exciting time for our industry."