• Quocirca analyses blockchain opportunity for businesses in print industry

        • Quocirca, the print industry’s insight and intelligence firm, has published its latest report ‘The Blockchain Opportunity,’ separating fact from fiction and analysing the true potential of blockchain for businesses in the print sector.

          Drawing on primary input from industry commentators, the report examines the problems that blockchain is poised to overcome and explores their relevance to print industry and end user challenges, looking at the obstacles to adoption and making strategic recommendations for organisations considering investing in blockchain projects.

          Louella Fernandes, Research Director said, “as the initial hype around blockchain begins to subside, businesses are starting to explore its applications for their sector and the print industry is no different. Faced with pressure to evolve to combat the risks of disruption, print companies are keen to gain competitive advantage from innovations such as blockchain, but also cautious over the risks of backing a relatively immature technology. Our report analyses the applications for blockchain within the print ecosystem and identifies areas of opportunity and the potential hurdles to adoption.”

          The report examines five major areas of blockchain application including IoT printer security, content management and storage, and 3D printing. It considers blockchain as a pivot point around which vendors and channel partners can evolve their MPS offering and build efficiencies in process workflows and management.    

          Louella added, “making sense of the blockchain opportunity is important for the print industry. The challenge will be turning a disruptive technology into a strategic advantage. We’re already seeing some forays being made by sector leaders, but there will need to be greater understanding and commitment from both vendors and the channel before the full picture of blockchain’s applications in print becomes clear.”

          For more information and to purchase the report please visit https://www.print2025.com/reports/the-blockchain-opportunity/

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