Premier staff take on Snowdon to raise awareness

Aged from 30 to 57 Dean Tustin, Lee Woodford, Kirk Stevens, Cedric Picardo, Andy Whiteside, and John Vickers set off from Premier’s head office in Minworth, on 30th April at 5 am; to climb to the summit of Snowdon, whilst in the process raising awareness for the Young Explorers campaign.

Dean Tustin said, “it all started on our lunch break. We’d been going out for a walk every lunchtime and decided that we wanted to challenge ourselves a bit more. For many of us, climbing Snowdon had always been an ambition.”

Starting at Pen y Pass, the team made their ascent via the Pyg Track, considered the most rugged and challenging route to the summit. The group made their way along the track, winding up to Bwlch y Moch, treating them all to a glimpse of Llyn Llydaw and its iconic causeway. They eventually joined the Miners’ Track and up towards Llanberis Path, before pushing on to the summit.

Dean added, “We’re a group of mixed ages and fitness levels but we helped each other to battle on and reach the top of Snowdon together. The views were stunning, as was the drink afterward. Naturally, we’ve started planning our next challenge.”

The group took the opportunity to raise awareness of Premier’s Young Explorer promotion. The campaign is aimed at helping The Outdoor Guide Foundation’s Waterproof and Wellies Project for Primary School children; coinciding with Premier’s launch of the Explorer range of papers, by the Navigator Company. The objective of this project is to see children from all backgrounds getting outside and enjoying the natural wonders that are all around them and enabling them to learn about & enjoy the outdoors; the project is supported by CBeebies television presenter Gemma Hunt.