The Pilot Pen Company will be rolling out a new TV advert this June for the FriXion range of erasable pens.
The new advert has been created to reaffirm Pilot FriXion in the minds of the keys consumers as the original erasable pen in a fun and memorable way which clearly shows consumers the key features of the pens – Write, erase, repeat and refill.
Adam Smith, Marketing Manager for Pilot Pen UK said, “We strongly believe in investing in our end-user awareness campaigns and despite being the UK’s best-selling rollerball pen by sales value due to offering the optimum combination of writing performance and the convenience of it being erasable, we know that there are still a large number of potential users out there who are not yet aware such an amazing pen exists and so we are continually investing in new creative and wide-reaching media campaigns which will bring great benefits to our trade customers who stock the FriXion range.”
In addition, to help support the trade customers there is a FriXion BTS media kit available which includes: A3/A4 poster artwork, web banners, social media posts, email signatures as well as the advert itself in 3 different formats for usability across all digital media platforms.
The advert is currently playing in UK cinemas and then from 25th July across Sky Digital channels in both the UK & Ireland, together with a targeted You Tube advertising campaign and Social Media influencer program, covering a 12-week & 6-week period respectively.
The full advert can be viewed on Pilot’s YouTube channel – (25) Pilot FriXion Advert 2022 - YouTube