Site Logo

Pilot FriXion advert hits TV and cinema

The Pilot Pen Company will be rolling out a new TV advert this June for the FriXion range of erasable pens.

The new advert has been created to reaffirm Pilot FriXion in the minds of the keys consumers as the original erasable pen in a fun and memorable way which clearly shows consumers the key features of the pens – Write, erase, repeat and refill.

Adam Smith, Marketing Manager for Pilot Pen UK said, “We strongly believe in investing in our end-user awareness campaigns and despite being the UK’s best-selling rollerball pen by sales value due to offering the optimum combination of writing performance and the convenience of it being erasable, we know that there are still a large number of potential users out there who are not yet aware such an amazing pen exists and so we are continually investing in new creative and wide-reaching media campaigns which will bring great benefits to our trade customers who stock the FriXion range.”

In addition, to help support the trade customers there is a FriXion BTS media kit available which includes: A3/A4 poster artwork, web banners, social media posts, email signatures as well as the advert itself in 3 different formats for usability across all digital media platforms.

The advert is currently playing in UK cinemas and then from 25th July across Sky Digital channels in both the UK & Ireland, together with a targeted You Tube advertising campaign and Social Media influencer program, covering a 12-week & 6-week period respectively. 

The full advert can be viewed on Pilot’s YouTube channel – (25) Pilot FriXion Advert 2022 - YouTube

Company Details

PILOT PEN COMPANY

4 Dukes Meadow
Millboard Road
Bourne End
SL8 5XF
UNITED KINGDOM

01628 522805

www.pilotpen.co.uk

More News
2 days ago
How to build trust in the workplace
Business specialists at TelephoneSystems.Cloud have named five ways to build a trusting relationship among employees and senior staff members.
2 days ago
Telehouse powers up Transatel’s connected car services with partnership
Telehouse has partnered with global cellular connectivity solutions provider, Transatel (a subsidiary of NTT DATA) to strengthen the digital infrastructure for Transatel’s expanding connected car business.
3 days ago
New checklist to help small businesses avoid cyber-attacks
Compliance experts, Skillcast is warning small businesses of significant fines and risks that would be devastating if they don’t protect themselves from cyber-attacks.
3 days ago
Sophos expands with new Partner Care offering
Sophos, experts in innovating and delivering cybersecurity as a service, is expanding its commitment to the channel with the addition of Partner Care, a new offering in its partner program that features a team of Sophos experts who handle non-sales related questions and operational support.
3 days ago
SailPoint launches MSP programme for Identity Security Cloud
SailPoint Technologies, experts in unified identity security for enterprises, has launched a Managed Service Provider (MSP) offering that gives select partners the ability to deliver and manage SailPoint Identity Security Cloud for customers around the world.
3 days ago
Guardpack invest in market expansion with new appointment
Wet wipe and sachet manufacturer, Guardpack, has appointed James Tucker as General Manager. James will be responsible for leading market expansion and new R&D initiatives.
3 days ago
TD SYNNEX extends OpenMPS support to Epson Workforce A3 series
TD SYNNEX has integrated the Epson Workforce Enterprise series of A3 copiers and printers into its OpenMPS-managed print service.
4 days ago
Over 2/3 IT security decision-makers to increase cybersecurity budgets
Infosecurity Europe has announced findings from research into the cybersecurity budgets of organisations, with 69 per cent of surveyed IT decision-makers citing that they have seen, or will see, their cybersecurity budgets increase between 10-100 per cent in 2024.
4 days ago
Evolve IP welcomes new reseller partner
Unified communications service provider, Evolve IP, has added a new name to its reseller recruitment drive.
4 days ago
Vectra AI and Gigamon announce new OEM partnership
Vectra AI, experts in hybrid attack detection, investigation, and response, and Gigamon, a deep observability company, have announced a new OEM partnership to deliver intelligent extended detection and response (XDR) across hybrid cloud environments.

Login / Sign up

xxx