Pilot FriXion advert hits TV and cinema

The new advert has been created to reaffirm Pilot FriXion in the minds of the keys consumers as the original erasable pen in a fun and memorable way which clearly shows consumers the key features of the pens – Write, erase, repeat and refill.

Adam Smith, Marketing Manager for Pilot Pen UK said, “We strongly believe in investing in our end-user awareness campaigns and despite being the UK’s best-selling rollerball pen by sales value due to offering the optimum combination of writing performance and the convenience of it being erasable, we know that there are still a large number of potential users out there who are not yet aware such an amazing pen exists and so we are continually investing in new creative and wide-reaching media campaigns which will bring great benefits to our trade customers who stock the FriXion range.”

In addition, to help support the trade customers there is a FriXion BTS media kit available which includes: A3/A4 poster artwork, web banners, social media posts, email signatures as well as the advert itself in 3 different formats for usability across all digital media platforms.

The advert is currently playing in UK cinemas and then from 25th July across Sky Digital channels in both the UK & Ireland, together with a targeted You Tube advertising campaign and Social Media influencer program, covering a 12-week & 6-week period respectively. 

The full advert can be viewed on Pilot’s YouTube channel – (25) Pilot FriXion Advert 2022 - YouTube