Pentel’s 2018 campaign is hotting up as it reaches its peak of activity this summer. Running from the 20thJuly, for an entire month, cinema screens throughout the UK and Ireland will feature a 30-second commercial promoting the company’s flagship EnerGel range.
The highlight of the ongoing campaign sees the return of the ‘blue people’, who made their first appearance on our TV screens in 2012, demonstrating the non-smudge, quick drying EnerGel ink. Targeting 16-24 year olds the commercial will appear before summer blockbusters such as: Jurassic World, The Incredibles 2, The Meg, Solo: A Star Wars Story, Hotel Transylvania 3 and Ant Man & the Wasp.
The cinema campaign featuring EnerGel, Pentel’s most popular writing instruments range, will achieve guaranteed admissions of over 1.6 million and will create awareness of the brand to a captive audience of teens/young adults and families.
Wendy Vickery, Pentel Marketing Manager said, “EnerGel cinema advertising is the highlight of our 2018 campaign, but it doesn’t stop there. We’ve got lots more activity to come throughout the Back to School and College period. We are continuing our collaboration with popular vlogger Kaitlin Emma and following her summer adventures as she takes over Pentel’s Instagram channel.
“Our tongue in cheek ‘Anti Back to School’ campaign message will encourage students to celebrate and enjoy the summer holidays before we focus on the new term. We’ve got lots more competitions, interactive and engaging content for our social media fans to look forward to, as well as new videos and vlogs.”
As the summer holidays inevitably draw to an end Pentel will refocus on the key features of the EnerGel campaign, helping to ensure students are fully equipped for the new term.
Pentel’s cinema advertising is an integral part of an overall campaign which will reach more than 4.6 million people.