Pentel counts down to Christmas with social media campaign

As the company counts down to Christmas the campaign focuses on its range of Pentel Arts products and the EnerGel range. Working closely with influencers, each tasked with different projects, Pentel aims to demonstrate the versatility of these products and encourage followers to engage and connect with the Pentel brand.

Marketing Manager, Wendy Vickery, says, “Our Christmas competition is an integral part of our campaign as it allows us to really engage with our followers across all our social media channels and their participation certainly adds to the festive spirit. With Christmas just around the corner, we want to motivate consumers to try new craft projects and inspire them to personalise their Christmas.  As the festive season unfolds, we will continue to support our trade customers with strong promotions and marketing activity to generate consumer demand.”

Throughout the duration of the campaign #PentelChristmas will combine activity across social media including competitions, influencer reviews, mini-campaigns, and informative content via a multitude of videos, posts, reels, and stories.

A series of mini-campaigns will complement Pentel’s influencer activity by focusing on the products that are demonstrated and providing additional product information.

Pentel’s new Milky Brush will feature heavily throughout the campaign as it lends itself to many Christmas craft projects such as personalising gift tags, place names, and decorations. Within the range of eight soft pastel colours is a white brush pen which is perfect for layering and blending to create endless combinations of colour.

Other featured products include Pentel’s Pointliner range, which is now available in 11 tip sizes including 2.0mm and 3.0mm calligraphy tips, plus additional colours, which be used to produce detailed festive scenes and urban sketches.

This year Pentel will host its popular Christmas competition via its Instagram channel giving followers the chance to win a Pentel stocking full of Pentel Arts goodies.