Pelikan has revealed that its reseller partners make a 50 per cent margin and win incentive points that turn into virtual cash to buy hundreds of different products.
Pelikan branded consumable products are the OEM alternative for end-users looking to save money without the risk or sacrifice to quality.
Steve Weedon, Chief Executive said, “our reseller partners appreciate the brand value and performance quality of our products as well as understanding that customers want a real alternative to OEM originals without worrying about poor quality, being ripped off, or using products that infringe OEM patents and get taken down by OEM legal actions.”
Reinder Dijkstra, Country Manager Print Rite Pelikan Germany said, “resellers, need to find ways to increase margins and get away from the lowest price wins mentality, to survive. At Print Rite Pelikan, we support the brand as an OEM supports their brand, our Reseller Partner programs, incentivise customers to buy so they don’t need to discount to sell. Everyone wins. The customer gets high-quality performance products with complete peace of mind and saves 30 per cent from the OEM original price. Pelikan Reseller Partners make more profit and builds a protected recurring revenue and profit stream. It also gets them out of the ‘lowest price wins’ mentality that goes nowhere.”
Paul Callow European Marketing Executive added, “over the summer months many large reseller groups have become Pelikan Reseller Partners looking for ways their members can increase profit margins, and in turn, we deliver rewards to end-user customers as well, with virtual cash points they can use to buy hundreds of products for themselves.”
For more information, contact Paul Callow at email@example.com