• Pelikan reports rise in Reseller Partners

        • Pelikan has revealed that its reseller partners make a 50 per cent margin and win incentive points that turn into virtual cash to buy hundreds of different products. 

          Pelikan branded consumable products are the OEM alternative for end-users looking to save money without the risk or sacrifice to quality. 

          Steve Weedon, Chief Executive said, “our reseller partners appreciate the brand value and performance quality of our products as well as understanding that customers want a real alternative to OEM originals without worrying about poor quality, being ripped off, or using products that infringe OEM patents and get taken down by OEM legal actions.” 

          Reinder Dijkstra, Country Manager Print Rite Pelikan Germany said, “resellers, need to find ways to increase margins and get away from the lowest price wins mentality, to survive. At Print Rite Pelikan, we support the brand as an OEM supports their brand, our Reseller Partner programs, incentivise customers to buy so they don’t need to discount to sell. Everyone wins. The customer gets high-quality performance products with complete peace of mind and saves 30 per cent from the OEM original price. Pelikan Reseller Partners make more profit and builds a protected recurring revenue and profit stream. It also gets them out of the ‘lowest price wins’ mentality that goes nowhere.” 

          Paul Callow European Marketing Executive added, “over the summer months many large reseller groups have become Pelikan Reseller Partners looking for ways their members can increase  profit margins, and in turn, we deliver rewards to end-user customers as well, with virtual cash points they can use to buy hundreds of products for themselves.”

          For more information, contact Paul Callow at paulc@printrite-eu.com

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Remote security top concern for decentralised procurement

          Remote security top concern for decentralised procurement

          Thursday 23rd Sep 2021
          IT heads say data leaks in the home will cause the biggest security headache over the next two years as hybrid working arrangements see employees buying and installing their own technology, according to new research by Brother UK.  More than a ...Read More...
          Lexmark agrees new European partnership with Computacenter

          Lexmark agrees new European partnership with Computacenter

          Thursday 23rd Sep 2021
          Lexmark has announced a partnership with independent UK technology partner Computacenter. The partnership will offer a better experience for enterprise customers, allowing them to work directly with Computacent...Read More...
          Kodak Alaris scoops BLI PaceSetter Award in distributed capture

          Kodak Alaris scoops BLI PaceSetter Award in distributed capture

          Thursday 23rd Sep 2021
          Keypoint Intelligence has announced that Kodak Alaris has won the Buyers Lab (BLI) 2021-2022 PaceSetter Award in Distributed Capture. This accolade recognises the OEM with the leading distributed capture technology portfolio, including single-fu...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue