As a result of the past few years proving difficult, PAE has created a new go-to-market strategy that will ensure partners will have the correct toolset to increase sales, promote themselves better, reduce costs and protect their profitability.
The new market strategy will be delivered via 2 new channels:
PAE Business Channel: Offering Cloud-based – EveryonePrint’s OEM agnostic Cloud Print Management & Upland’s solutions enabling Web Forms, Business Workflow, and Content management via the Cloud.
PAE Business Services - Offering services for partners from device management solutions, onsite print management, portal-based marketing tools and adaptable auditing solutions, TCO calculator, business analytics and business intelligence dashboards.
Andrew Todd, Head of Channel Development said, “We are fortunate within the print industry to have such a durable and rich marketplace that continues to adjust to the ever more fluid changes in partner and customer needs. This inherently comes with its own challenges for us all.
“PAE Business needed to be more versatile and offer broader services and products to assist our partners to meet their objectives as sustainably as possible. The days are rapidly moving behind us where ‘traditional’ cost per page can be solely relied upon. In our converging markets of IT Services, Print and a variety of Cloud Platforms our partners and customers have become more agile.
“After taking feedback from our customers in 2020 and 2021, we identified opportunities, that would create the ability for our channel partners to compete for the greater share of their client needs.
“Having already enrolled 15 partners in 2021 with great results throughout the year, we enter 2022 with high hopes of not only increasing this presence but also expanding further our channel and service products to empower partners to do so much more.”