OT Wholesale is set to launch its 2021 catalogue for its core brand, 5 Star, despite the ongoing coronavirus pandemic.
The printed directory — containing 160 pages of over 1500 5 Star lines — will be launched in December 2020 and, considering the current economic uncertainty, looks to assist dealers to grow sales.
The decision to bring a new catalogue to market comes from industry feedback that a print version demonstrates a strong brand proposition — and OT Wholesale’s 5 Star brand is certainly in that position.
5 Star was acquired by the newly formed OT Wholesale, part of the OT Group, earlier this year.
Richard Oates, Commercial Director said, “clearly there is a continued requirement for a printed catalogue in the marketplace and OT Wholesale is looking to support its dealers by providing this sales collateral.
“The need for this resource also demonstrates the strength of the 5 Star brand, which combines quality and value, to earn its place as a popular and well-known array of products.
“Along with the classic 5 Star stationery lines, the catalogue will also list a range of additional lines, such as Covid-19 safe items including hand cleaners and work-from-home related items.”
Dealers can register their interest in the catalogue with OT Wholesale directly in order to receive copies when released.