OKI Europe is bringing together its entire Europe, Middle East and Africa (EMEA) sales operation (with the exception of Russia) under one umbrella. This cross-border merger will take place on 1st January 2018, with Poland and Finland joining the other companies later that month.
As a result of the merger, OKI's current group of sales companies across EMEA, will be combined under one legal entity, OKI Europe Ltd (HQ), with OKI Systems UK Ltd/OKI Systems Ireland Ltd becoming OKI Europe Ltd (UK & Ireland).
OKI Europe has been gradually moving towards a single, more united organisation structure with consistent back office processes and efficient and effective sales and marketing programmes. It believes that replacing multiple and diverse activities under different legal entities with a single, simplified structure will enable more agility and a stronger closer relationship both with the channel and end customers, backed by a larger organisation offering more stability and credibility than the current independent local companies.
Dennie Kawahara, Managing Director, OKI Europe Ltd (pictured) said, "as we work in an environment which is highly competitive and where customer requirements are continuously changing, we recognise the need to be identified as a credible brand. Bringing all our sales companies into one legal entity with a strong yet simple structure and consistent approach, will help us drive that confidence while maintaining sufficient flexibility to deliver on differing customer needs.
"We believe as a company OKI Europe has been demonstrating this flexibility, evolving our product lines with the changes in business brought about by the digital revolution and ever-present need for unique demands, while maintaining our high quality at affordable prices. Now as one united business, we believe this decision further enhances our capability to serve our customers and partners in a more consistent, effective and agile way and we are in a good position to move further forward with more confidence as a single robust and resilient operation."