Office Power has been shortlisted for an ECMOD Direct Commerce Award. Having previously won trophies for categories including Office & Business Supplies and receiving the award for Best Exploitation of Technology 2019 would make them winners of this category for the fourth year running.
Office Power has been shortlisted for the Best Exploitation of Technology category (sales up to £25m – B2B) for its latest release of advanced CRM tools, designed to help dealers prioritise and prospect better within its existing customer base, acquire new customers more effectively and grow their business. The tools are set to help dealers overcome the challenges surrounding acquisition and retention of customers in the B2B office supplies space.
Mark Gibbard, Office Power CTOsaid, “the development of the latest tools to help sell to existing customers smarter and more effectively, as well as maximise the opportunities from new customers has already had a significant impact on us and our dealer partners. Office Power’s new CRM tool is the futuristic merging of data science and technology. Using data science, we have been able to predict to very high accuracy whether a customer will be ‘high-value’ at the time of their first order, we then automated this prediction to enable our Dealer Partners to act quickly on this valuable customer signal. Our new CRM platform also uses other bespoke clustering and behavioural algorithms to alert our Dealer Partners to other customer signals and provides advanced filters so they can efficiently manage and grow large customer bases.”
The ECMOD Direct Commerce Awards have spearheaded the recognition of business excellence for organisations engaged in direct-to-customer retailing across traditional and newly emerging channels. Now in its 21st year, these unique awards seek to celebrate the achievements of businesses of all scales and at all stages of development. The prestigious black-tie event will take place on 13th June at Twickenham Stadium.