• Office Power launches first ever dealer catalogue

        • Office Power has produced a bespoke 2019 dealer catalogue, which is available exclusively to its dealer partners. 

          The catalogue is just one element of the wider, multi-channel offering, centred around Office Power’s state-of-the-art technology, on offer to the company’s partners. By incorporating a variety of channels - rather than focusing on a solus piece of marketing, the catalogue forms part of each dealer’s comprehensive sales strategy. By driving customers to the dealers’ websites, where they can view the latest offers and deals, as well as explore wider online-only ranges available, the catalogue will help increase conversion rates.

          Featuring over 170 pages of specially-selected products across a wide range of categories, the new catalogue showcases the wide variety and range available to Office Power dealer customers. Its covers are also personalised for each dealer to give them brand ownership and awareness among their own customers and all featured products are available for next day delivery.

          Colin Streeter, Office Power Head of Category said, “the use of paper catalogues remains a hot topic of conversation in our industry because it is increasingly difficult to prove their ROI, especially compared to digital channels. However, they are still incredibly popular among dealers because they continue to be an important marketing tool as part of an overall multi-channel offering, helping our dealers to build close, personal relationships with their customers.

          “The Office Power catalogue is just one of the more traditional marketing tools we provide to help them to achieve this, alongside the state-of-the-art technology our dealers have access to, which includes additional sales and marketing tools available in the Dealer Portal that allow dealers to target customers with specific offers at the right time.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Integra supports members in Q4 with reduced fees

          Integra supports members in Q4 with reduced fees

          Friday 10th Sep 2021
          Integra Business Solutions has announced all membership fees will again be reduced by 50 per cent from October to December to financially support members during the last Quarter of 2021.   This announcement follows on from the confirmation...Read More...
          EO Group appoints new Head of Category

          EO Group appoints new Head of Category

          Monday 6th Sep 2021
          The EO Group has announced the appointment of Kath Briggs as Head of Category, effective 1st September 2021.  As the Head of Category, Kath will be working across all the business units. She will be working closely with existing suppl...Read More...
          Integra supports members with free 2022 catalogues

          Integra supports members with free 2022 catalogues

          Tuesday 17th Aug 2021
          Integra has announced free of charge catalogues for all members as part of its strategy to continue helping dealers grow their businesses and thrive in 2022. Integra catalogues form part of a marketing programme available to help further promote the...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue