With 52 per cent of customers buying more when shopping with a printed catalogue, Office Friendly has highlighted the importance of print by featuring it prominently in its new marketing guide.
New to 2019 is the ability to create fully bespoke catalogues and category specific mailers. The marketing suite also includes Office Friendly’s new-look 2019 catalogue, seasonal mailers, and a range of category specific flyers. This has been made possible due to its marketing team, KascAid, and the continued growth of its design department.
Members can expect to benefit from free, quarterly buying guides, letting them focus on furniture, facilities supplies, technology, and core product sectors. As usual, all print collateral come with complimentary web banners, email templates and social media images, which members are free to download at their convenience.
Katie Metcalfe, Marketing Director said, “this year, we’ve taken a member-centric approach through surveys and feedback. What you get is a series of designs that reflect how our members position themselves. Whether they’re expanding their portfolio, enhancing their digital presence, or embracing modern design - we have an omni-channel solution that’s fit for purpose.
“Having restructured and invested in our publications department, we’re just getting going. Significantly, trends say that print 60 per cent of people who receive a catalogue go onto buy. We now have the infrastructure to help members build any print or digital solution they can imagine. 2019's going to be an exciting time – watch this space.”
Members are encouraged to place orders for their 2019 Catalogues and Mailers as soon as possible. For more information, contact Office Friendly at email@example.com.