Office Friendly launches 2020 Marketing Programme

Office Friendly has launched its new expanded 2020 Marketing Programme which provides an overview of the publications and marketing activity available to Office Friendly members throughout next year.

The programme has been designed to provide dealers with a broad range of marketing and publications year-round on core office products lines as well as other areas. In addition to the annual product catalogue and quarterly mailers, members will also be able to access a variety of exclusive product and service-focused mailers to help broaden their propositions and diversify into vertical markets such as Workwear and PPE, Ergonomics, Presentation Tools and Office Design. 

Katie Metcalfe, Marketing Director of Office Friendly said, "in our dynamically changing marketplace, dealers need to diversify into adjacent product areas that fit alongside their core business. For us, it's important that we continue to support our members and their businesses with an innovative and broad range of marketing. Our expanded 2020 Marketing Programme will provide our dealers and their sales teams with opportunities to plug those gaps and showcase other service areas to new and existing customers."

The programme also introduces two new mailers designed to facilitate and support sales conversations and showcase dealers' diverse product and service portfolios. Brand Heroes, a magazine-style sales tool, will be a quarterly digital lifestyle publication containing editorial content, branded products and promotions relating to the modern workplace. A free digital asset pack including the digicat, email templates, web banners, and social media material will be provided to support members' sales and strategy. 

A new Sustainable Value Range mailer has been created to highlight sustainable and competitive product ranges including Q-Connect and VOW Exclusive Brand recycled products. As well as helping members meet increasing customer demand for eco-friendly practices, the mailer will also contribute towards members' own sustainability efforts as well as contributing towards any Weaver certification in progress.

To support this activity throughout the year, members can also access further marketing resources such as email templates, web banners and sales resources for free using Office Friendly's email marketing platform, Maxemail+, and learning and development programme, Pioneer. In addition to this, members can take advantage of the Corporate Brochure Suite, a fully customisable and affordable tool to help showcase core services and company ethos to prospective customers.

Office Friendly's 2020 Marketing Programme is available to download at www.officefriendly.co.uk

Company Details

OFFICE FRIENDLY

Kaye House
Sheffield Business Park
Europa Link
Sheffield
S9 1XU
UNITED KINGDOM

0114 256 6300

www.officefriendly.co.uk

More News
19 hours ago
M-Files unveils enhanced desktop user interface
M-Files has unveiled a new desktop user interface, with an enhanced layout that provides a document management experience. The updated desktop user interface features better information layering, less distraction, and enhanced readability across the M-Files metadata-driven document management platform to improve the user experience.
20 hours ago
Woodbank Group acquires Datatech Systems
Woodbank Office Solutions has acquired Wirral-Based Print Management business, Datatech Systems Ltd, seeing further expansion of the Woodbank Group’s presence in Liverpool and the Wirral.
21 hours ago
Quocirca study tracks rise of employee-centric hybrid workplace
Quocirca has published the third edition of its Global Print 2025 study, analysing how print and digital convergence is shaping today’s workplace. ‘The Future of Work, 2025’ reveals that post-pandemic transformation is proceeding at pace and that the role and requirements of the modern workplace are undergoing fundamental changes.
22 hours ago
Integra Conference promotions to celebrate 25 years
Integra Business Solutions has announced additional price support as a thank you to members coming along to the group’s forthcoming National Conference.  
1 day ago
Post-pandemic cybersecurity focus for Integrity360 Security Roadshow
Integrity360, cyber security services specialist, has announced the agenda for the launch of its Security First Roadshow 2022 which will take place on five different dates, across five different locations around the UK and Ireland.
1 day ago
Mode Solutions and eacs become Espria
A new name has entered the UK-managed services sector with the launch of Espria. The new business brings together Connection Capital-backed Mode Solutions, a provider of turnkey digital managed services with IT Managed Services provider, eacs, which it acquired in June 2022.
1 day ago
Optimising customer experience and business interactions with telecoms
Irrespective of the sector a business works in, the need to stand out from the crowd is critical to gain and retain a competitive edge. No opportunity can be missed to make customers feel valued and unique, especially in crowded, commoditised sectors where options to differentiate one business from another may be more limited.
4 days ago
Nemo Office Club launches Sales Management Training
Nemo Office Club has launched a new Sales Management initiative in partnership with Sandler Training. Primarily available to members of the group, the sessions will also be available to supporting suppliers and dealers’ customers.
4 days ago
VOW to support resellers through new initiatives
VOW Wholesale is increasing support to resellers in the industry by announcing an enhanced suite of initiatives as part of its service offering.
5 days ago
Vectra selects Nuvias Group as sole UK strategic distribution partner
Vectra, experts in AI-driven threat detection and response for hybrid and multi-cloud enterprises has appointed the Nuvias Group as its only strategic distributor across the UK, adding to its existing partnership with Cloud Distribution, a Nuvias Group company.

Login / Sign up