The Cool Earth paper brand, exclusive to Office Club members, has reported year on year sales increases of over 29.6 per cent, continuing the products’ trend of substantial volume increases for the third successive year.
The paper, that boldly states ‘This Paper Saves Trees,’ has continued to thrive in its partnership with the Cool Earth charity that tackles the threat of deforestation at its sources, working with local villages in the rainforest regions of the world.
In October the product won the Stationers Company Warrant, extended from the previous year, as the 2019 judging panel recognised the growth in popularity of the product whilst further demonstrating innovation and a uniqueness in the market place. The Stationers’ Warrant is now in its fourth year and has been developed to recognise excellence within the print and office supplies industries.
Grays Office Supplies has recently added the paper to its offering. Ben Madden, Partner at Grays Office Supplies said, “having an environmentally friendly paper that has been carefully thought out and working with a charity organisation that is recognised as making a genuine difference by the likes of David Attenborough gives our offering credibility and gives our customers reassurances that when buying from Grays Office Supplies they are making responsible choices. This is important in building customer relationships and enabling us to differentiate ourselves from competitors that may only be looking to sell on price alone without offering a greener choice.”
The manufacturer chosen by Office Club Cool to produce the paper, UPM, was selected because of the impressive sustainability credentials of the mill; these credentials have been further validated by UPM being given the title of the forest and paper industry leader in the Dow Jones European and World Sustainability Indices (DJSI) for 2018-2019 for the sixth time.