Dealer Groups Nemo and Office Club have collaborated to launch a national campaign committed to raising the awareness of the contribution made by independent businesses to local economies in recent months, and the importance now that businesses continue to Keep It Local.
Tim Beaumont, MD of Nemo & Office Club explains: “Even before the coronavirus outbreak our marketing strategy for 2020 focused on the concept of Keep It Local; the events of the last few months has led to an increase in interest to the point where we are now launching a national Keep It Local campaign that will get both consumers and businesses involved.
“In support of the campaign our members are writing to their MPs to inform them of the campaign and requesting their support in line with meeting their own plans for one third of government’s spend on goods and services to be with SMEs by 2022. Additionally, members are using the website, www.keep-it-local.co.uk, to encourage their customers to write to their MPs, send photos of themselves or their MPs buying locally and also to sign an online petition demanding that the government do meet these plans and provide regular updates of progress.
“The appetite to support local businesses and our new campaign will take that forward, further raising awareness of the benefits of buying local, but also, through collaboration, tackling the challenges faced by dealers when competing for larger contracts from multi-national companies, schools, academies and the public sector, where there clearly needs to be a greater weighting towards honest, tax-paying, local suppliers in the purchasing decision than there currently is.
“The launch of the campaign is just the beginning, we fully expect this to escalate as dealers start to use our marketing support, including template letters and newspaper articles, to spread the word and engage with their customers and local communities about the need to Keep It Local.”
For further information on getting involved with the campaign email firstname.lastname@example.org.