N-able (formerly SolarWinds MSP), a technology partner for managed services providers (MSPs), has announced the launch of MarketBuilder, a platform that provides MSPs with campaigns they can brand and use in their own sales and marketing programs. Additionally, it has added three new advocates to its Head Nerds team. These developments will help provide MSPs with the knowledge and support needed to help their business transform and thrive.
MarketBuilder provides N-able partners with a selection of ready-made, customisable marketing, and sales campaigns they can use to promote their own offerings. Designed to help MSPs sell their services, it comes preloaded with content created specifically for MSPs to help fortify their value proposition and grow their business. In the past six months, MarketBuilder users have sent out over 40,000 emails to help generate leads and close new deals, while publishing more than 1,000 social posts each month.
Kevin Bury, Chief Customer Officer, N-able said, “after talking with our MSP partners, many shared that they spend most of their time on running their business, leaving limited time to focus on growth. We immediately knew we could help them with their marketing activity, which is such a critical part of their business. MarketBuilder provides MSPs with the tools and resources they need to effectively market their business, helping them generate and close leads while providing a way to stay in touch with prospects and customers.”
The Head Nerds, who began their advisory efforts in early 2020, recently welcomed three new members to the team. They deliver training boot camps, educational resources, and consultative office hours to help MSPs understand and maximise the most important business growth opportunities. The newest members include Stefanie Hammond, Head Sales and Marketing Nerd, Lewis Pope, Head Security Nerd and Jason Murphy, Head N-central Nerd.
Mike Cullen, Group Vice President, Partner Enablement, N-able added, “our Head Nerds are deeply dedicated to our partners’ success, which is why we continue to expand the team to provide MSPs with a wider spectrum of knowledge and perspective to learn from to help their business be successful. Our new advocates are now ready and available, delivering online training and valuable one-on-one consultations to advise our MSPs on how to grow their business. We’re really pleased to welcome Stefanie, Lewis, and Jason to the Head Nerds team.”