Mondi wins two IPA Effectiveness Awards for campaign Catching Feels

The winners of the IPA Effectiveness Awards 2022 were announced at a ceremony in London this month and the campaign ‘Catching Feels’ for design paper range PERGRAPHICA received two awards.

Created by London-based agency True, in partnership with Adobe Stock, the campaign has won 16 awards to date.

Zoe Truchy, Brand and Product Manager at Mondi said, “the campaign truly combines paper love and creative passion. True clearly understood this passion and created a campaign – exceptional visualization with Adobe Stock premium visuals and a seamless implementation on analogue and digital channels make passion for paper very tangible. We’re incredibly proud of the campaign and the commercial success it has achieved. ‘Catching Feels’ has not only captured the hearts and minds of our colleagues who love to rave about PERGRAPHICA but also our most demanding customers. We really elevated the status and brand perception of PERGRAPHICA.”

For the ‘Catching Feels’ campaign, True and PERGRAPHICA took home the inaugural Best B2B Effectiveness Award and the Bronze Award for Regional Market Effectiveness. Established in 1980, the Institute of Practitioners in Advertising (IPA) Awards have turned Effectiveness into the global language of marketing. Every two years, they celebrate and showcase agencies, media owners, or advertisers worldwide that successfully prove that their communications activity paid back. With 60 judges from 13 countries who represent the brightest minds in the industry, the submitted campaigns are thoroughly evaluated.

The Mondi case study, as described by the IPA, reveals their rationale for the recognition:

“Mondi, the global packaging and paper manufacturer, targeted share growth for its premium design paper brand, PERGRAPHICA. This paper shows how Mondi balanced activities towards brand building, to persuade more end-users to insist on superior quality paper. The strategy involved partnership with Adobe, use of emotive films and other digital assets, and a creative idea of ‘Catching feels,’ as a metaphor for making people fall in love with your creative project.”

The PERGRAPHICA range of premium design papers opens new opportunities for creative designers, print producers, premium printers, publishers, and luxury packaging converters. PERGRAPHICA fulfils customer requirements, providing peace of mind at all levels. The entire portfolio is produced in Austria, CO2 neutral, meets the strict international standards set by FSC and EU Ecolabel, and is Cradle to Cradle Certified Bronze.

Company Details



0043 179 0134911

More News
12 hours ago
Cohesity and OwnBackup partner to offer data protection
Cohesity, experts in data security and management, and OwnBackup, a SaaS data protection platform, have announced a strategic technology partnership to deliver customers a modern data security and management solution for their essential SaaS applications.
14 hours ago
Vectra introduces Vectra Match
Vectra AI, experts in AI-driven hybrid cloud threat detection and response, has announced the introduction of Vectra Match.
15 hours ago
Ivanti appoints to new Global Channels & Alliances Leadership Team
Ivanti, the provider of the Ivanti Neurons automation platform has announced the appointment of Steve Marconi to Vice President Partner Sales, Americas, and Dean Beaver to Vice President Global Strategic Alliances.
15 hours ago
Lexmark named demo partner for two new EU-funded projects
Lexmark has been selected as a partner in two new EU-funded projects to build circular economy solutions for the global marketplace.
1 day ago
Consumers believe ESG should be a mandatory practice
Research by digital identity specialists, ID Crypt Global, has found that while most consumers believe that Environmental, Social, and Corporate Governance (ESG) should be a mandatory practice for UK businesses, less than a third (32%) believe it is undertaken to make a positive change, with companies focussing on ESG of business gain alone.
1 day ago
78% channel partners yet to make shift to subscriptions
Westcon-Comstor has published Navigating the shift: The role of distributor marketplaces in Partner Success. The report conducted over the last three months reveals that while almost every channel partner is shifting to subscription and recurring revenue models, the vast majority say they are facing challenges and have more to do to make the shift.
2 days ago
Cohesity appoints new Chief Revenue Officer
Cohesity, experts in data security and management, has announced the appointment of Kit Beall to the role of Chief Revenue Officer.
2 days ago
N-able’s Frank Colletti joins GTDC EMEA Vendor Advisory Council
N-able, a global software company has announced Frank Colletti, EVP of Worldwide Sales, has been selected by the Global Technology Distribution Council (GTDC) to join its EMEA Vendor Advisory Council (VAC).
2 days ago
TD SYNNEX signs up to Microsoft Partner Pledge
TD SYNNEX UK and Ireland has joined the Microsoft Partner Pledge, further emphasising its commitment to driving long-term, positive impacts for people, society, and the planet.
3 days ago
SentinelOne announces new distributor partner Ingram Micro
SentinelOne, an autonomous cyber security platform company, has announced new and expanded distributor relationships with Carahsoft, Exclusive Networks, and Ingram Micro.

Login / Sign up