Mondi has unveiled its latest uncoated fine paper highlights and innovations. As the main supplier of uncoated fine paper in Europe, and a tradition of papermaking going back to 1793, Mondi has been keeping an eye on innovation, even in challenging times. Recent developments include new shades to enrich the premium brand PERGRAPHICA; creative cooperation with Adobe Stock; an innovative grass paper for premium packaging; and the expansion of Mondi's successful B2B loyalty programme 'Color Copy Club'.
Gunilla Saltin, CEO Mondi Uncoated Fine Paper said, "despite the difficult situation we are all facing this year, we have been keeping close to our customers and working intensively on our new uncoated fine paper products. We are pleased to present the impressive results in the market now. Innovation, sustainability and partnerships have always been central pillars of our work at Mondi and will continue to be a foundation of our success in the future."
Selecting the right paper is at the heart of every creative design, print and packaging project. Mondi has launched 31 new colours in its premium PERGRAPHICA range to extend its offering. Alongside 10 rich and 10 pale shades, the new portfolio includes a variety of 10 dark and deep shades and the recently launched PERGRAPHICA Infinite Black, which are ideally suited to luxury packaging for cosmetics, perfumes, wines, champagnes and spirits, as well as boutique bags. The new PERGRAPHICA deep and dark shades are presented in a 'Wow Box' enhanced with special finishing techniques to show how PERGRAPHICA lends itself perfectly to diverse luxury packaging applications.
To mark the portfolio extension, Mondi has introduced its campaign Catching Feels, developed in a digital to analogue partnership with Adobe Stock. The campaign starts on paper with a new lookbook and continues on Mondi´s digital platform for paper lovers, mymondi.net, complemented by virtual events for customers and prospects and many other digital and analogue activities.
Partnering with customers for innovation is one of Mondi's four strategic value drivers. One of the latest innovations using alternative raw materials is IQ GRASS+ PACKAGING which uses fast-growing grass as a fibre source and was developed in close collaboration with customers. The combination of 30 per cent grass fibre and 70 per cent fresh fibre from sustainable resources gives this new product a natural and unique look and feel making it suitable for premium shopping bags as well as liners for high-quality corrugated and solid board packaging.
Mondi is also continuously advancing Color Copy, the signature collection for digital colour printing. Responding to the trend of an increase in small and home offices and a corresponding increase in inkjet printing, the latest Color Copy development is the ColorLok certification for Color Copy original. ColorLok Technology is used during paper production and consists of special additives that ensure high-quality print results. The primary benefits of ColorLok certified papers can be seen in inkjet printing when using pigment inks:
The ColorLok certified Color Copy original papers will be available internationally in cut-size from Q4 2020 onwards.
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