Mitel has launched its enhanced Global Partner Program. Developed from partner engagement and feedback, the 2021 Program recognises and rewards the critical role partners play in the customer communications lifecycle by introducing new resources, training, tools, and incentives that reflect the accelerated market demand for cloud and fuel partners’ ability to capitalise on it.
Central to this year’s program enhancements are clear recognition and reward for partners who demonstrate a commitment to owning their customers’ full communications lifecycle. New to this year’s program, Mitel is introducing enhanced program points and recognition for partners who go above and beyond minimum certification criteria to achieve advanced sales and technical competencies.
Lana King, VP Partner Programs, Training & Enablement at Mitel said, “the way the world works shifted dramatically last year and our partners were on the front lines of that transition, ensuring business continuity for countless customers through their deep knowledge of each customer’s business and with the help of Mitel technology. As the definition of the workplace becomes more unique to each organisation, the expertise and insight our partner community brings will be more critical than ever to customer success. With the continued investments we’re making to expand the value of our Global Partner Program, Mitel’s goal is to help partners further strengthen those relationships while also making it easier for them to maximise revenue and grow their business.”
Among the opportunities partners will have to strengthen their expertise will be a new Customer Lifecycle Engagement Certification designed to support partners in their overall management of customers throughout the customer lifecycle. The certification focuses on software assurance renewals, retention efforts, and supporting customers in their technology modernisation initiatives from ensuring organisations are leveraging the latest release and features to guiding their migration to cloud or subscription offerings.
Lana said, “As customers move through various stages of their technology acquisition and ownership journey, our goal is to ensure they not only stay connected and productive but also become better able to meet the changing needs of today’s workplace as a result of engaging with Mitel and our partners.”
With the pandemic driving an accelerated shift toward cloud technologies, Mitel is also announcing new performance points that will reward partners for accelerating cloud sales and new subscription services. Mitel recently announced its MiCloud Connect Partner Managed model which empowers partners to own the relationship with their UCaaS customers from sale to ongoing support and customer success. The model has already exceeded initial projections for partner demand as well as generated positive feedback from customers, affirming the value partners bring to organisations throughout their communications experience.
Details on how to join the partner program can be found on the Mitel partner page, here.