As a result of the course taken by the pandemic, Messe Frankfurt will not be holding any of its own physical trade fairs at the Frankfurt exhibition grounds between January and March 2021. The company is revamping its spring trade fair calendar to focus on new synergies and new digital offerings.
Messe Frankfurt has already organised 13 large trade fairs at various locations in China since the crisis began. Unfortunately, however, it is not possible to hold such events in Germany at present. This is in spite of the fact that exhibition halls are amongst the safest enclosed buildings in which people can spend time without being subjected to an increased risk of infection. The halls can be continuously resupplied with fresh air, and in conjunction with the measures included in our extensive hygiene concept, people could safely do business in person here on the Frankfurt exhibition grounds.
However, now that it is not only governments tightening travel restrictions, but also companies, the latest pandemic developments are causing growing uncertainty amongst trade fair customers.
Wolfgang Marzin, President and Chief Executive Officer of Messe Frankfurt said, “it is important for our customers that we make a decision at an early date, as it would otherwise be time for them to begin investing in their trade fair presentations. Messe Frankfurt will continue working closely with its customers to ensure that its decisions serve the interests of the exhibiting industries.”
That is why Messe Frankfurt has reacted to tightened travel restrictions by revamping its spring 2021 trade fair calendar for Frankfurt.
From 17 to 20 April 2021, the Ambiente, Christmasworld and Paperworld shows will be making a once-only appearance as a joint event in Frankfurt am Main: the International Consumer Goods Show – Special Edition. The physical event will be actively supplemented with digital offerings as part of Consumer Goods Digital Days, which will also be home to the purely digital Creativeworld, an event that is taking a one- year hiatus as a physical meeting place in 2021. As a result of the trade fairs taking place simultaneously on new dates and the hybrid nature of this event, the entire industry can look forward to beneficial new synergy effects in the ongoing pandemic.
Detlef Braun, Member of the Executive Board of Messe Frankfurt GmbH said, "from large sections of the international consumer goods industry, there is a desire to hold Ambiente, Christmasworld, Creativeworld and Paperworld 2021. Many companies hope that their presence at the fair will give their business a boost after the re-start of the economy. We feel more committed than ever to this necessity.”
Stephan Kurzawski, member of the Management of Messe Frankfurt Exhibition GmbH added, "the trend-oriented order cycles of the consumer goods industry require an annual event at the beginning of the year. The merging of Ambiente, Christmasworld and Paperworld at the new time under the name of International Consumer Goods Show – Special Edition offers all participants the opportunity for business meetings, ordering and networking in Frankfurt and is the best answer to the current challenges.”