Back in September 2020, a decision was reached by Messe Frankfurt and the industries involved to forgo any physical events at its home base in the first quarter of 2021. Now, following close consultation with customers, the decision has been made to postpone the international physical trade fairs planned for April and May – Prolight + Sound, the International Consumer Goods Show, Heimtextil, Techtextil and Texprocess – as a result of the regulations and travel restrictions that have been imposed.
An annual spring event is essential for the trend-based order cycles in the entertainment, technology, consumer goods and textile industries, which means that postponing these events until the second half of the year would not be in the interests of exhibitors. Also, as a result of the current situation and ongoing travel restrictions, exhibitors are faced with uncertainties regarding who will be allowed to be present and their customer contacts, making it extremely difficult to commit to trade fair participation.
Detlef Braun, Member of the Executive Board of Messe Frankfurt added, “the coronavirus pandemic has taken centre-stage, and our plans have not escaped its impact. In light of the current situation, it would not be possible for us to satisfy our customers’ requirements for international trade fairs in April or May.”
Due to the fact that physical events are not possible, Messe Frankfurt has created numerous digital offerings for its customers. Consumer Goods Digital Day will be taking place on 20th April 2021 and will offer customers the opportunity to get together at a digital location where they can engage in dialogue and obtain information.
The content of the Digital Day will be focused on ways in which retailers can help their businesses. This content will be supplemented by the opportunities presented by Nextrade, the first order and data management portal for the home and living sector. Nextrade also offers attractive possibilities for manufacturers of finished home and household textiles to present their products, as well as a frequently used channel through which they can promote business with retailers and traders. Additional digital information and content offerings are already being planned for Heimtextil, Techtextil, Texprocess and Prolight + Sound.
Detlef added, “the ongoing shutdown of retailers in our visitor countries has made relevant up-to-date information and solutions essential, and we are satisfying this demand with our digital offerings during this volatile time. As you know, we are also continuing to do everything in our power to make safe and successful trade fairs possible, because nothing can take the place of face-to-face encounters.”
Heimtextil will now take place from 11th to 14th January 2022, Christmasworld from 28th January to 1st February 2022, and Paperworld and Creativeworld from 29th January to 1st February 2022.
Ambiente will be opening its doors from 11th to 15th February 2022 in its customary slot, followed by Prolight + Sound from 26th to 29th April 2022. Techtextil and Texprocess will then take place in the second quarter of 2022.