Lexmark has announced enhancements to its global partner program. Lexmark Connect provides partners access to innovative imaging solutions and technologies, as well as tools, resources and benefits that help them win more business opportunities and improve their bottom line.
The program is seeing significant enhancements for 2020. In addition to regular promotions and financial benefits that motivate partner sales teams to grow and maximise profits, Lexmark Connect is structured to reward partner success.
Thomas Valjak, Vice President, EMEA Channel Sales said, “to drive growth, a partner program must prioritize simplicity. We have enhanced Lexmark Connect with that in mind. want to enable partners to easily tap into our deep bench of tools, resources and expertise. Partners will find it easier to enrol, to follow, and to earn benefits. Through our tiered approach, the more you grow, the more you gain from the program.”
Lexmark Connect provides different program tracks for a customised experience, tailored to the partner’s specific business model and customer base—for Business Solutions Partners, Commercial Partners and Distribution Partners.
Business Solutions Partners can add value to their customers with insights that position them as trusted advisors fostering higher-level conversations with customers that lead to more sales. Resources help those partners expand their in-house capabilities and increase sales performance, including direct support from a sales representative. Commercial Partners need to move quickly so we provide tools to help them go faster and further.
Thomas said, “we furthermore want to intensify our work with Distribution Partners to attract more resellers specifically in the open market to our program and overall we will co-invest more with partners across segments into telling their customers what great solutions they can offer, and reward growth accordingly.”
Key benefits and enhancements to the channel programs for 2020 include:
· More customised business model tracks, so your experience is tailored to your specific needs and objectives
· A tiered program structure that allows you to gain as you grow
· New training and education opportunities to build your knowledge and expertise
· Sales support and rewarding programs and promotions to strengthen your sales efforts
· Convenient, one-stop access to PartnerNet, the Lexmark partner portal
Thomas added, “these enhancements to Lexmark Connect are an example of Lexmark’s commitment to the success of our partners, equipping them to deliver secure, reliable devices, differentiate their capabilities, and drive business growth. Lexmark Connect enables partners with the Lexmark promise, backed by intentional engineering, industry-leading security, award-winning technology, and industry expertise.”