KYOCERA Document Solutions UK has realigned its brand identity and market positioning, reaffirming its commitment to enabling its partners and customers to put knowledge to work and transform their businesses.
The new brand identity will support the ongoing evolution of the business as it seeks to help its dealers provide a more comprehensive service to their customers.
Software and services are becoming increasingly critical to KYOCERA’s long-term strategy for growth, for the company itself and its dealer-partners. The company will be launching new content management services in October and building strategic partnerships with innovative providers to develop cloud solutions, unified communications service, and robust IT infrastructure.
These changes combined will enable its partners to broaden their own solution sets and take on greater responsibility for their customers’ IT estates, helping them to grow their businesses. With end users increasingly wanting to consolidate the number of IT suppliers they work with, there is mounting pressure on channel partners to diversify their offering, rather than specialising in one area. KYOCERA’s new brand positioning will enable channel partners to add new digital solutions that go beyond print and document management to deliver a range of benefits to their customers, improving business efficiency and productivity.
Rod Tonna-Barthet, CEO at KYOCERA Document Solutions UK said, “we are really excited to take our company forward to this next stage in our journey, developing our services to fully support our corporate philosophy. We have been successfully enabling businesses to improve their sustainability and operate more efficiently for a number of years, with innovative print and document management technologies. Now, as more businesses embrace the technologies of the digital transformation, we are in a strong position to expand our service portfolio, improving collaboration in the workplace through unified communications solutions and business workflows with enterprise content services.
“Our partners are central to the success of our business and are at the core of our focus for this transition, we want to give them all the tools and technologies they need to help their customers transition to digitally-focused workplaces. With our expanded portfolio of services, our channel partners can go to market with a more comprehensive proposition for their customers, adding value across their technology estate, which complements their focus on printing and document management. We believe our new value proposition will help our channel partners build revenues, maintain their margins and develop new business opportunities.”