Konica Minolta's new campaign helps customers ‘See the Potential’

Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world. ‘See the Potential’ is the slogan for realising digital transformation within the evolving commercial print, industrial, and packaging markets.

Working closely with customers on their digital transformation, the campaign will focus on the new business opportunities, which Konica Minolta recognises are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.

Olaf Lorenz, General Manager, Global Brand Management, Konica Minolta Inc said, “despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the print industry evolving at a pace there was a need for a campaign to highlight our desire to be creative, and give extraordinary brand stories through high-value touchpoints, which can be shaped through our extensive product portfolio to help customers thrive.

“At Konica Minolta we are constantly rethinking print – and are proud to be recognised as one of the global 100 most sustainable companies. We are in a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels, and not just paper-based media. Our aim is to build the future together with our customers to help them create new business opportunities. ‘See the Potential’ is our slogan for realising digital transformation. As a trusted partner, we can help print businesses service new market segments, build stand-out creative pieces with customers sharing a similar passion, and optimise workflow.”

Jon Hiscock, Head of Production & Industrial Print at Konica Minolta Business Solutions (UK) Ltd added, “At Konica Minolta we are passionate about Professional Print and the industry we serve. The global campaign, its tools, and resources will help us demonstrate how our customers can realise their potential and create ever more imaginative and creative experiences for their customer base, and add value to the products they manufacture. We are really looking forward to engaging with our commercial print, label & packaging, and in-plant customers and using our local expertise, products, and services to help them drive their digital transformation.”

Company Details

Konica Minolta Business Solutions (UK) Ltd


More News
2 days ago
Insight recognised by Microsoft as Top Surface Reseller Worldwide
Insight Enterprises, a solutions integrator helping organisations accelerate their digital journey, has won the 2022 Microsoft Partner of the Year Awards for Worldwide Surface Hub Reseller and Worldwide Surface PC Reseller, demonstrating excellence in innovation and implementation of client solutions based on Microsoft technology.
2 days ago
TD SYNNEX named HPE Global Distributor of the Year
TD SYNNEX has been recognised as a Hewlett Packard Enterprise (HPE) Global Distributor of the Year for 2022 as part of HPE’s annual Global Partner Awards.
2 days ago
How to attract and retain talent in a hybrid working environment
The pandemic has fundamentally changed the way we work. Employees today are first and foremost looking for flexible working models when applying to new roles, and businesses need to adapt to this demand to attract and retain the best talent. Research from recruitment website, CareerBuilder has shown that jobs that allow employees to work remotely received seven times more applications than in-person roles.
2 days ago
Exertis renews Basingstoke Town Football Club sponsorship
Exertis has extended its Main Club Sponsorship status of Basingstoke Town Community FC for the 2022/23 season.
2 days ago
Kyocera partners with PrintReleaf to underpin green credentials
Kyocera has announced a new partnership with PrintReleaf, a global certification system and software platform dedicated to automating reforestation to offset paper consumption. This allows Kyocera Document Solutions customers to contribute to a reforestation project in Ireland that plants an equivalent volume of trees correlating to the paper usage in Kyocera Document Solutions devices.
3 days ago
TD SYNNEX named 2022 Microsoft Worldwide Partner of the Year
TD SYNNEX has won the 2022 Microsoft Worldwide Partner of the Year Award for the second consecutive year. The company was honoured among a global field of top Microsoft partners for demonstrating excellence in innovation and implementation of customer solutions based on Microsoft technology.
3 days ago
Vectra becomes AWS Security Competency Partner
Vectra AI, experts in threat detection and response, has become an Amazon Web Services (AWS) Security Competency Partner, further confirming its technical expertise and proven customer success when further safeguarding AWS environments.
3 days ago
Lexmark recognised as a sustainability leader
Lexmark has been named a leader in the 2022 Sustainability Vendor Landscape report by global print and market insight research firm, Quocirca.
3 days ago
Exertis leads inclusivity efforts with Employee Resource Groups
Exertis has appointed Leads for its newfound Employee Resource Groups. The ERGs consist of three divisions – women, people from ethnic minorities, and LGBTQIA+ communities – and the Chair for each division will drive support for, and progression within, their respective focal point.
4 days ago
Hyland releases latest content services product enhancements
Hyland has launched its latest product enhancements and innovative solutions that will help its customers in their digital evolution journeys.

Login / Sign up