Konica Minolta has launched a new global campaign to help businesses understand the changing needs of customers to create more added value and help them rethink opportunities in a fast-changing world. ‘See the Potential’ is the slogan for realising digital transformation within the evolving commercial print, industrial, and packaging markets.
Working closely with customers on their digital transformation, the campaign will focus on the new business opportunities, which Konica Minolta recognises are everywhere. It just takes a spark to bring more possibilities to life by embracing new techniques and creating unique customer experiences.
Olaf Lorenz, General Manager, Global Brand Management, Konica Minolta Inc said, “despite growth in areas such as labels and packaging during the pandemic, some sectors have declined. With the print industry evolving at a pace there was a need for a campaign to highlight our desire to be creative, and give extraordinary brand stories through high-value touchpoints, which can be shaped through our extensive product portfolio to help customers thrive.
“At Konica Minolta we are constantly rethinking print – and are proud to be recognised as one of the global 100 most sustainable companies. We are in a new era for the industry – where stories and experiences are brought to life by communicating through multiple cross-media channels, and not just paper-based media. Our aim is to build the future together with our customers to help them create new business opportunities. ‘See the Potential’ is our slogan for realising digital transformation. As a trusted partner, we can help print businesses service new market segments, build stand-out creative pieces with customers sharing a similar passion, and optimise workflow.”
Jon Hiscock, Head of Production & Industrial Print at Konica Minolta Business Solutions (UK) Ltd added, “At Konica Minolta we are passionate about Professional Print and the industry we serve. The global campaign, its tools, and resources will help us demonstrate how our customers can realise their potential and create ever more imaginative and creative experiences for their customer base, and add value to the products they manufacture. We are really looking forward to engaging with our commercial print, label & packaging, and in-plant customers and using our local expertise, products, and services to help them drive their digital transformation.”