Office technology business IT@Spectrum has rebranded as Spectrum to support its mission to help companies thrive in the digital-first economy.
The rebrand is a key element of Spectrum’s digital-led growth plans, with a target to more than double the size of the £10m turnover business over the next three years.
The company plans to grow all facets of the business, including its print services and products. However, the trajectory of digital growth is forecast to be the steepest as customers embrace technology and adapt to the transformed, post-pandemic business environment.
Rob Cavill, Spectrum Managing Director said, “this is an incredibly exciting time, with so many opportunities for us to grow the business.
“The rebrand is a key element of our strategy. We’ve used Spectrum as the shorthand for the business for many years anyway and the new brand removes any potential confusion as to what we are and what we do.
“We’re not an IT support business – that’s our sister company The One Point. We provide our customers with highly efficient print and information management services and help them to maximise the benefits of digital technology and automation.
“Our new name also reflects that we offer customers the full spectrum of services to work smarter, reduce costs, improve business processes and productivity and, ultimately, be more profitable, through digital technology.”
Spectrum has expanded its team to support its growth, employing 15 new members of staff over the past year, including a Head of Digital Solutions to drive forward its digital strategy. Spectrum is also hiring a further 12 young recruits to its successful Spectrum Campus training programme as it continues to invest in new talent.
The rebrand is supported by the launch of a new company website, showcasing Spectrum’s experience, expertise, and resources, as well as how customers across many sectors trust Spectrum to help make its business better.
Steve Motley, Spectrum’s Head of Digital Solutions added, “the pandemic has shown like never before how vital digital technology is to companies across all sectors and how it can be leveraged to drive business performance.
“After all, who would have believed, before Covid, that entire businesses could be operated remotely with staff switching to working from home within days.
“Now it’s great that teams are back in the office or operating hybrid working models, but it’s clear the pace of digital transformation has been fast-tracked by the pandemic.
“That means there are many more opportunities for us to support customers to better understand and embrace the benefits of digital technology and automation. We have the expertise to help our clients to create tomorrow’s workplace, today.”
Based at Bridgehead business park in Hessle, East Yorkshire, Spectrum also operates Canon Business Centre Northeast in Newcastle.