IT@Spectrum rebrands as Spectrum

Office technology business IT@Spectrum has rebranded as Spectrum to support its mission to help companies thrive in the digital-first economy.

The rebrand is a key element of Spectrum’s digital-led growth plans, with a target to more than double the size of the £10m turnover business over the next three years.

The company plans to grow all facets of the business, including its print services and products. However, the trajectory of digital growth is forecast to be the steepest as customers embrace technology and adapt to the transformed, post-pandemic business environment.

Rob Cavill, Spectrum Managing Director said, “this is an incredibly exciting time, with so many opportunities for us to grow the business.

“The rebrand is a key element of our strategy. We’ve used Spectrum as the shorthand for the business for many years anyway and the new brand removes any potential confusion as to what we are and what we do.

“We’re not an IT support business – that’s our sister company The One Point. We provide our customers with highly efficient print and information management services and help them to maximise the benefits of digital technology and automation.

“Our new name also reflects that we offer customers the full spectrum of services to work smarter, reduce costs, improve business processes and productivity and, ultimately, be more profitable, through digital technology.”

Spectrum has expanded its team to support its growth, employing 15 new members of staff over the past year, including a Head of Digital Solutions to drive forward its digital strategy. Spectrum is also hiring a further 12 young recruits to its successful Spectrum Campus training programme as it continues to invest in new talent.

The rebrand is supported by the launch of a new company website, showcasing Spectrum’s experience, expertise, and resources, as well as how customers across many sectors trust Spectrum to help make its business better.

Steve Motley, Spectrum’s Head of Digital Solutions added, “the pandemic has shown like never before how vital digital technology is to companies across all sectors and how it can be leveraged to drive business performance.

“After all, who would have believed, before Covid, that entire businesses could be operated remotely with staff switching to working from home within days.

“Now it’s great that teams are back in the office or operating hybrid working models, but it’s clear the pace of digital transformation has been fast-tracked by the pandemic.

“That means there are many more opportunities for us to support customers to better understand and embrace the benefits of digital technology and automation. We have the expertise to help our clients to create tomorrow’s workplace, today.”

Based at Bridgehead business park in Hessle, East Yorkshire, Spectrum also operates Canon Business Centre Northeast in Newcastle.

More News
2 days ago
Vodafone Business celebrates UK sales partners
Vodafone Business has recognised the vital contributions made by its Indirect partners at an awards ceremony in London. In an unprecedented evening, fifteen honours were awarded in a celebration at The Oxo Tower.
2 days ago
8x8 a Leader in the 2022 Gartner Magic Quadrant for UCaaS
8x8, an integrated cloud communications platform, has been named a Leader in the 2022 Gartner Magic Quadrant for Unified Communications as a Service, Worldwide. This is the eleventh consecutive year 8x8 has been recognised as a Leader in this report.
2 days ago
Brother reaches 40 million recycling milestone
Brother has recycled 40 million toner cartridges globally since the launch of its programme in Europe in 2004, enough to reach from its global Recycling Technology Centre in Wales to its headquarters in Japan.
2 days ago
BIC awarded ‘Product of the Show’ by Integra
Integra presented Kristian Danielson, Key Account Manager at BIC, with its 2022 ‘Product of the Show’ Award for the ‘Rocketbook’. Members visiting exhibitors during the ‘Strength Through Unity’ National Conference were asked to vote for the best product featured on the day with BIC taking the accolade.
2 days ago
Konica Minolta UK launches Workplace Pure cloud services platform
Konica Minolta Business Solutions (UK) has announced the launch of its cloud-based Workplace Pure platform. Formally known as bizhub Evolution, Workplace Pure provides 24/7 access to a platform of services including centralised upload to cloud repositories, cloud print, secure guest print, smart document conversion, and translation, all automated from a single source.
3 days ago
TD SYNNEX adds onsite warranty to OpenMPS
TD SYNNEX has added an onsite warranty option with full monitoring of devices to its OpenMPS managed print service. When combined with the existing installation and configuration services, partners have a complete end-to-end service proposition they can take to their customers.
3 days ago
Westcon-Comstor drives sustainability with new ESG lead for EMEA
Westcon-Comstor has announced the appointment of Sarah-Jane McGaw as ESG Lead EMEA. The hire follows Mark McLardie’s promotion to Head of ESG and will strengthen the distributor’s ESG capabilities, help implement its five-year roadmap to decarbonisation as well as outline ways in which they can help partners reduce emissions.
3 days ago
Premier acquires packaging and retail display company WBC
Premier Paper Group has acquired packaging and retail display company WBC.
3 days ago
Integra renews UFP agreement
Integra has renewed its partnership with UFP, a print and IT supplies distributor, for a further 3 years. This agreement gives members access to a portfolio that incorporates print supplies, data storage, office hardware, mobile and networking, and IT peripherals.
4 days ago
Quantexa and Vodafone partner for UK Vodafone business customers
Quantexa, experts in Decision Intelligence (DI) solutions for the private and public sectors, has partnered with Vodafone to connect scattered and siloed data points across Vodafone to deliver an improved experience for its business customers.

Login / Sign up