International Paper has entered its fifth year in supporting the fight against breast cancer with the HP Office Pink Ream campaign in partnership with Think Pink Europe.
Since the launch of the initiative in 2017, over €450k has been raised across Europe, with the UK percentage of funds supporting over 200 local, regional, and national projects through the support of Pink Ribbon Foundation.
In the UK, 12,000 women die of breast cancer each year, and continued funding into projects is crucial to help reduce this figure. Thankfully, breast cancer survival is improving and has doubled in the past 40 years due to a combination of improvements in treatment and care, earlier detection through screening and a focus on targets, including faster diagnosis.
Thanks to The Pink Ribbon Foundation, vital financial support has been provided to several UK charities and projects.
The Pink Ream is instantly recognisable with its specially designed pink packaging for reams of HP Office paper. This year, the Pink Ream will also be available in HP Everyday 75gsm, a lighter alternative to HP Office which delivers quality, reliability, and value, as a multifunctional paper for everyday use.
For each Pink Ream sold, International Paper donate £0.10 to UK programmes focusing on breast cancer research, awareness, and prevention. The campaign has previously been honoured as ‘Initiative of the Year’ at the European Office Products Awards.
The HP Pink Ream will be available to consumers throughout October (worldwide Breast Cancer Awareness Month) and November. The money raised will support a variety of European breast cancer projects through Think Pink Europe. In the UK, a percentage of funds raised will continue to go to the Pink Ribbon Foundation.