• Integra releases 2021 Initiative catalogue programme

        • Integra members can now order the 2021 Initiative catalogue featuring the complete range, further complemented by a free of charge digibook.

          A comprehensive marketing support programme is also available incorporating email, web and social media content designed to help members grow their own brand sales and achieve impressive profit margins. To further help promote the range, members receive a free of charge Initiative insert within their VOW wholesale catalogues.

          A price freeze has also been in place throughout 2020 to further support dealers in what has been an incredibly challenging year. With multiple sources, including Antalis and VOW together with Integra’s EOS partner and direct availability from suppliers, Initiative is also easily accessible.  

          Aidan McDonough, Integra’s CEO said, “the Initiative brand has provided members with a consistently high-quality range for over 22 years now. Despite the decline in demand for general office products, it has managed to hold its own as an office essentials range and continues to provide our members with a unique proposition. 

          “Through continual benchmarking, the brand is consistently competitive and this, alongside additional pricing support, gives members the best possible opportunity to be profitable.”

        • Stay up to date - Click here and register for FREE Channel Info online membership and enjoy unlimited access to a host of benefits including the exclusive members area of the website, downloadable business tools, current and back issues archive, priority breaking news alerts, weekly e news summary and the Channel Info app

        • Related Articles

        • Integra announces Mark Hinckley has passed away

          Integra announces Mark Hinckley has passed away

          Thursday 6th May 2021
          It is with great sadness that Integra announces the sad passing of Purchasing Manager, Mark Hinckley, following a period of illness and hospitalisation. Mark’s wife and three children were with him when he peacefully slipped away on 28th April ...Read More...
          Office Friendly launches Spring Forward campaign

          Office Friendly launches Spring Forward campaign

          Wednesday 28th Apr 2021
          Office Friendly’s Spring Forward campaign is exclusive to members and offers a selection of additional prizes to its Van-Tastic 2021 incentive including such rewards as Halfords vouchers, Red Letter Days and an electric bike to highlight their ...Read More...
          Jeanette Bresitz the new Office Friendly MD

          Jeanette Bresitz the new Office Friendly MD

          Tuesday 27th Apr 2021
          Office Friendly has appointed Jeanette Bresitz as the new Managing Director, joining from Staples on 1st June 2021.  Jeanette has worked in the office product industry since the late 90’s when she joined Viking Direct in a Merchandis...Read More...
                • About Us

                  Channel Info is the leading source of business news and information for the office dealer and reseller market. Our multi-platform approach delivers relevant, engaging and focussed content via our main printed magazine, supplements, website, digital editions, apps, newsletters and bespoke communications with an unrivalled reach across the industry. A highly trusted and respected brand for many years, the team behind Channel Info has over 60 years experience collectively in the office products, furniture, equipment and technology markets Channel Info continues to develop and adapt in order to meet the changing information needs of its readers.

                  For our latest Media packs and more details on our range of services click here

                • View Latest Issue