• Integra launches new Initiative website

        • Integra Business Solutions has launched a new look consumer website for own brand, Initiative Office Products. The site, now with a refreshed, cleaner and modern feel, will provide customers with improved user experience when it comes to finding information about dealer group own brand, Initiative. 

          This new, easier to navigate website will enable end-users to access product information, request or view the latest Initiative catalogue together with find, through a new and improved search functionality, their nearest stockist. 

          Sian Haskell, Integra’s Director of Marketing said, “the new and refreshed Initiative website will make it easier for consumers to establish what the Initiative brand is all about and most importantly where they can buy it. Designed and produced in-house by our Creative Services division, its clean and simple design perfectly reflects the brand proposition for the modern office.

          “The Initiative brand continues to give our members a unique offering within the industry that sets them apart from their competitors and continues to help increase margins on core lines. We provide a comprehensive marketing support programme to ensure members can easily promote the range.” 

          Members coming along to the Integra National Conference, taking place on 14th November at the Crowne Plaza, Stratford-upon-Avon, will be able to benefit from event special offers and discuss the Initiative marketing programme available to them. Integra will also be hosting a line-up of guest speakers together with a Supplier Exhibition featuring over 55 exhibitors.

          Members wanting to place an order for the 2020 Initiative Catalogue together with FREE digibook version can still do so.

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