Integra launches ‘Interact for Growth’ 2024 Marketing Programme

The programme showcases services and solutions available to support dealers in all areas of their business, with a key focus on diversification opportunities, sustainability, and the Initiative own brand.

Members can access sales tools including digital marketing, direct mail, and free-of-charge catalogues, designed to maximise sales in key growth areas such as workwear and PPE, educational, and facilities supplies.

Sian Haskell, Integra’s Marketing Director said, “our programme is designed to highlight some of the key services and solutions available. The team is here to support members in all aspects of their business whether that be purchasing, marketing, creative design, technology, finance, or HR. Our Business Development team is also on hand to provide field-based support and help to implement the many solutions on offer.”

A new ‘Workplace Solutions’ brochure will be launched in October of this year together with digibook version, web, and social assets, to help members promote a wider range of products for premise management and maintenance.

Sustainability also plays an important part in the 2024 programme, as more businesses look for support to plan and implement a ‘Net Zero’ strategy. The ‘Green Initiative’ portal has been developed to make measuring carbon emissions as simple as possible whilst Integra’s partnership with The Planet Mark helps members to create a tailored sustainability strategy and communicate it effectively.