Integra Business Solutions has launched its 2021 ‘Nurture & Grow’ Marketing programme designed to help members grow in these unprecedented times.
Diversification and new business will be essential components for recovery in 2021 as dealers look to replace lost customers and declining sales. Integra’s programme ensures members have access to cost-effective publications, both printed and digital, ranging from catalogues and direct mail to corporate brochures and presentation materials.
Alongside traditional direct mail, digibooks, email campaigns, social and web content are all readily available to help promote key categories and business services. Integra’s ‘Infuse’ programme can also support members looking to outsource aspects of their own marketing function.
Integra’s purchasing team has been working hard to introduce new suppliers throughout 2020 with many more planned for the 2021 programme. The focus has been on diversification with Education, PPE, Medical and Infection Control being highlights so far.
With fewer own brands in the industry, Initiative continues to provide members with a competitive advantage and will be a main focus of the 2021 marketing programme. With additional pricing support and promotions planned for 2021 together with continued benchmarking, members can confidently promote Initiative as a competitively priced, high-quality range.
Initiative, together with top manufacturer brands, will be professionally presented within Integra’s 2021 catalogues, featuring over 6,500 best-selling products. Members have access to free catalogues to further support them in what will undoubtedly be a challenging start to the year.